Twitter for Business
Udemy
Course Summary
Learn to Twitter for Business and Master Twitter Marketing
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Course Description
Now that you know how to use Facebook for Business, learn Twitter for business and add Twitter marketing to your digital job skills.
There are 465 million Twitter accounts sharing 175 million tweets each day. Twitter is where business professionals shares news and information, build and strengthen their network of contacts, generate leads, develop new business and even get hired. If you want to leverage the fastest and most intimate online social network for business, take this course right now and learn to Twitter.
You don't need to be a techie to take this course. Whether you're a digital immigrant or a Facebook ninja, this course is for you!
This course also includes an arsenal of supplemental materials including exclusive audio recordings of discussions with some of the biggest thought leaders. Learn about Twitter today.
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Course Syllabus
- Intro
- Overview
- About the Instructor
- Promotional Material
- Housekeeping
- Intro to Twitter
- Anatomy of Twitter
- Anatomy of a Tweet
- Security and the Law
- Why Tweet?
- Hands-On Training
- Launch an Account
- @Mentions and Hashtags
- Hashtags in Practice
- Direct Messages
- Favorites
- Followers, Following & Lists
- Finding Twitter Users
- #Discover
- Link Shorteners
- Tweet Button
- Advanced Search
- Follow Button
- Faves Widget
- Hootsuite and Klout
- Mobile Apps
- Twitter App
- Foursquare
- Best Practices
- What to Tweet About
- When to Tweet
- Getting Retweeted
- Branded vs. Personal Twitter Accounts
- Personal vs. Professional Tweets
- Auto Tweets
- Next Steps
- Case Studies
- Case Study: Palms Casino
- Case Study: Whirlpool
- Supplemental Resources
- Personal vs. Branded Twitter Accounts
- Twitter Account Ownership
- Sarah Evans on Twitter Reputation Management
- Twitter CEO Evan Williams at SXSW
- Chris Brogan on Sharing Best Practices
- Coca-Cola Twitter Case Study
- Twitterville Author Shel Israel
- Jeff Pulver on the Real Time Web
- Get Twitter Followers and Facebook Friends While You Sleep
- Increase Your Klout Score
- Dan Zarella on When To Tweet