Social Media for Churches: The Basics
Udemy
Course Summary
All-in-one social media training & strategy for churches! Be a pro communicator on Facebook, Twitter, & across the web!
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Course Description
Welcome to the first-of-it's-kind online training for church social media! Want to reach people in your community without taking out ineffective phone book or newspaper ads? Want help future members discover the life within your church? Eager to provide resources and engagement for current members? Learn all that and more with this Social Media for Churches: The Basics class! William Sipling, a certified marketer, blogger, coach, and ministry leader, will help you discover the best ways to make use of our 21st century technology, by providing over 4 hours of video content, 18 total lectures, equaling around 80 pages of outline material! This comprehensive, all-in-one, integrated course will teach you everything you'll need to know to get started! This course is designed comprehensively—all the principles build on one another. No one will be left having to look up industry-specific, "business and marketing 101" jargon. No one gets left behind navigating through social media—even if Twitter or Facebook is new to you! Take this class, find new ways to engage your members, and reach out to your community!
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Course Syllabus
- Let's get introduced!
- Introduction
- Social Media Marketing
- The Call to Communicate
- "All Things to All People" - Reaching Various Demographics
- What is Social Media Marketing?
- Navigating Social Media
- What is "Church Communication"
- Navigating Key Social Networks
- Facebook, Part 1 (Setting Up an Account, Reviewing Your Profile)
- Facebook, Part 2 (Managing Your Page)
- Facebook, Part 3 (Setting Up Actionable and Efficient Facebook Ads)
- Twitter, Part 1 (Setting Up An Account, Reviewing the Twitter Stream)
- Twitter, Part 2 (Navigating the Ads Platform)
- Navigating the Rest: Google+, YouTube, Instagram, Pinterest, & LinkedIn
- Building Web Presence
- Branding: Recognition and Familiarity
- Branding: Best Practices and Tips
- Building a Social Media Hub For ​Visitors: Check-Ins, Local, Live Events
- Building a Social Media Hub For Yourself: Hootsuite
- Your Website, Your Homebase
- Using Your Website Effectively