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How to Turn Prospects into Customers with Act

Course Summary

The secrets to database marketing revealed by top Act Consultant, Elene Marsden

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    Course Syllabus

    • Get Started with Act
      • The Key Steps To Getting The Best From Your Database
      • The Fundamentals of Act
      • Database Consistency, the secret to keeping your data tidy
      • Course Action Plan
    • Customize Your Database for Your Business
      • Create New Fields and Design Your Layouts
      • Understand Field Types and Properties
    • Learn How to Segment Your Database for Marketing
      • Tips and Tricks to Look Up Contacts and Create Groups
      • The Difference Between Static and Dynamic Groups
    • Design Letters, Emails and Label Templates
      • Personalize All Your Marketing Communications
      • Mail Merge Steps and Keyboard Shortcuts
    • Act Email Marketing Uncovered
      • Design and Send E-shots and Most Importantly Check Who's Opening Your Emails
      • Act Email Marketing Manual
    • Drip Marketing - How To Set Up Automated Marketing Emails
      • Types of Marketing Campaigns and When to Use Them
      • 7 Stage Sample Drip Marketing Campaign for Prospects
      • Blueprint for Creating Your Own New Customer Campaigns
    • Grow Your Lists with Web Forms
      • Build Forms To Use on Your Website or Social Media Channels
      • Step by Step Guide to Embed Your Form on a Website or Blog
    • Opportunities, Pipelines and Resutls
      • Add Referrals, Track Your Opportunites and Measure Business Growth
      • Opportunity Management and the Quote Template
    • Act Faster Act Smarter
      • Backing Up and Customizing Your Database
      • How to Work With Smart Tasks
    • Get Value From Purchased Lists
      • How To Import Contacts into Act
      • Step By Step Guide to Importing
      • Manipulating Text Formats in Excel Prior to Imports
    • Summary
      • 7 Steps to Building Better Business Relationships with Act
      • Congratulations
      • Thanks

Course Fee:
USD 175

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under E-Commerce Community

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