How to Turn Prospects into Customers with Act
Udemy
Course Summary
The secrets to database marketing revealed by top Act Consultant, Elene Marsden
-
+
Course Description
Do you want to get more value from your Act! software? Would you like to start using email marketing to promote your business? Do you want to set systems in place to automate your contact management so you can focus on business growth? Would you like to grow your database list with the contacts you meet via Social Media? If you answered yes to any of these questions, then this course is for you. I’ve been working with Act for over 10 years and I’m passionate about learning. It’s true that most people only use a fraction of the capability of the software they own. We don’t know what we don’t know, right? If you join me today I’ll demonstrate how I’ve built a database of over 6000 contacts and made over 1800 connections on LinkedIn using just my Act database. This course will reveal the secrets of my success and includes over 5 hours of video tuition. Let me show you how to segment your database into targeted marketing groups and create stylish email campaigns that will generate business from new contacts and existing customers. Each section includes a handy PDF course guide to help consolidate your learning. Before you start your training I recommend you fill out my ACTion Plan, which can be found in Section 1 of the course, so that you can set your targets and get the results you want. For best results, have your Act database open at the same time as you watch these videos, you can try things out as you work through each section. This course is ideal for anyone who wants to gain more business from their database of contacts and is suitable for:
- Business owners
- Managers
- Sales professionals
- Entrepreneurs
-
+
Course Syllabus
- Get Started with Act
- The Key Steps To Getting The Best From Your Database
- The Fundamentals of Act
- Database Consistency, the secret to keeping your data tidy
- Course Action Plan
- Customize Your Database for Your Business
- Create New Fields and Design Your Layouts
- Understand Field Types and Properties
- Learn How to Segment Your Database for Marketing
- Tips and Tricks to Look Up Contacts and Create Groups
- The Difference Between Static and Dynamic Groups
- Design Letters, Emails and Label Templates
- Personalize All Your Marketing Communications
- Mail Merge Steps and Keyboard Shortcuts
- Act Email Marketing Uncovered
- Design and Send E-shots and Most Importantly Check Who's Opening Your Emails
- Act Email Marketing Manual
- Drip Marketing - How To Set Up Automated Marketing Emails
- Types of Marketing Campaigns and When to Use Them
- 7 Stage Sample Drip Marketing Campaign for Prospects
- Blueprint for Creating Your Own New Customer Campaigns
- Grow Your Lists with Web Forms
- Build Forms To Use on Your Website or Social Media Channels
- Step by Step Guide to Embed Your Form on a Website or Blog
- Opportunities, Pipelines and Resutls
- Add Referrals, Track Your Opportunites and Measure Business Growth
- Opportunity Management and the Quote Template
- Act Faster Act Smarter
- Backing Up and Customizing Your Database
- How to Work With Smart Tasks
- Get Value From Purchased Lists
- How To Import Contacts into Act
- Step By Step Guide to Importing
- Manipulating Text Formats in Excel Prior to Imports
- Summary
- 7 Steps to Building Better Business Relationships with Act
- Congratulations
- Thanks