Social Media Management
Udemy
Course Summary
Digital marketing training to Learn How to Use Social Media, Social Media Strategy and Social Media Marketing.
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Course Description
Social media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet. We help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials. We also offer Facebook Training, Twitter Training, Linkedin Training, SEO Training and more .
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Course Syllabus
- Intro
- Overview
- Promotional Materials
- Housekeeping
- Social Business
- Realistic Objectives
- Value Proposition
- How did the World Wide Web change the mass media business?
- The Business Case
- Which one of these statements is false?
- Control vs. Credibility
- On most corporate websites, there is an inverse relationship between…
- Engagement
- For the Enterprise
- Disruptive Impact
- Impact on Reputation
- Strategy and Tactics
- The homeland/embassy digital strategy argues…
- Hands-On Training
- Launch a Blog
- Google Analytics
- Measure RSS
- What is the purpose of Feedburner?
- Google Analytics can be used for...
- Embed Photos
- Embed PowerPoints
- The following skills are required to use an embed code.
- Custom Newsfeeds
- Mobile
- Audio via Mobile
- Video via Mobile
- Which mobile apps can stream live video and audio to the web?
- Case Studies
- US Dept. of Defense Social Media Policy
- PSNH Crisis Communications Incident
- Toyota.com Live Streams Pruis Reveal
- Wrap Up
- SoLoMo
- Digital Literacy
- Next Steps
- Supplemental Resources
- NLRB 1st Report on Social Media
- NLRB 2nd Report on Social Media
- Future of Social Media Strategy with Brian Solis
- Rashmi Sinha on Lead Generation on Slide Share
- Eric Schwartzman' Social Media Week Keynote
- Philip Galanes on Netiquette
- Johns Hopkins & Avery Dennison: Case Study
- Social Networks for Internal Business Communications
- Haiti Earthquake Crisis Communciations Case Study
- FeedBurner Migration Manual
This course is listed under
Development & Implementations
, Data & Information Management
, Operating Systems
, Digital Media & Games
, Mobility
and E-Commerce
Community
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