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Strategies for Marketing Successfully in Social Media

Course Summary

Insights social media strategies for the Busy Small Business Owner to Accelerate YOUR Social Capital


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    Course Syllabus

    • Welcome to SNCC - Our History in Marketing
      • Meet the Creative Strategist, and Why this Started
      • Welcome from Coach Lisa Ann: How to Create Success in this Program
    • Getting Clarity on YOU
      • About YOU and YOUR Business
    • Understanding Social Media on a STRATEGIC Level
      • What is "marketing" anyway?
      • Measuring Success in Your Marketing
      • The SNCC Strategy for Success
    • Social Media, Social Marketing and Social Networking
      • Want to Build SOCIAL Capital?
      • Want to Build a SOCIAL Business Network?
      • Want to Build a SOCIAL Marketing Strategy?
      • About YOUR Networking Ability
      • Section 4 Summary Social Media, Social Networking and Social Marketing
    • Build an Influential Voice Online
      • What is Influence and Why do You Need it?
      • What is engagement and why does it matter?
      • Who is your Target Market Anyway?
      • Creating an Online BRAND Presence in 30x2
      • Creating Influence through Education Based Marketing
      • Education Based Marketing Themes - Getting Down to the Nitty gritty
      • EBM & LPS Putting it All Together
      • Why MANY FAIL
      • Section 5 Summary Build an Influential Voice Online
    • Developing a BRAND THAT others Want to be a Part
      • Building Brand Connection
      • Who am I?
      • Understanding it's YOU
      • Avatars and Names for Social Capital
      • Attraction Marketing Strategically Placed
      • Section 6 Summary Developing Brand Connection
    • Learning from the Mistakes of Others
      • What People Compain that they HATE Most
      • Interesting Private Message on Facebook....
      • Don't Just Jump and Buy that URL!
      • Would you feel Attracted to THIS?
      • Confusion Says: You LOSE Business This Way
    • Personal Privacy/Legal Awareness
      • Making Smart Choices Online
      • Respecting TOS for YOUR Integrity
    • Completing the Sales Cycle The SNCC Way
      • Your BIO and Testimonials Matter for Sales
      • BUYology, not Salesology is the Goal
      • Section 9 Summary Completing the Sales Cycle The SNCC Way
      • Completing the Radial: Your Newsletter/AutoResponder
      • Using the Newsletter to Increase Sales
      • Advanced Strategy: Sales Pages and Membership
      • The Pros and Cons of Integration Tools
    • Next Steps for Success
      • Where do we go from here


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Networks & IT Infrastructure Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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