Social Media Marketing - Linkedin
Udemy
Course Summary
Social media marketing on Linkedin requires employing both an onsite as well as offsite, dual marketing strategy.
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Course Description
Linkedin Marketing for Business is the most thorough and complete course on mastering every critical area of this mega-popular social networking platform. Boasting more than 135 million members and growing, Linkedin present the opportunity for savvy marketers to make connections that ultimately can result in:
- Increase brand visibility
- Immediate access to business partners and investors
- Amplify social media marketing messaging
- Increase website traffic to products and services
- Long-term, organic search indexing on Google, Yahoo and Bing
- Organic search traffic
- Increased profits and ROI
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Course Syllabus
- Introductory Presentation
- Opening Lecture
- Introduction
- Profile Overview - Part 1
- Profile Overview - Part 2
- Profile Overview - Part 3
- Navigation Bar Overview
- Keyword Research
- Success Overview
- Planner Intro
- Finding Keywords
- Monthly Search Volume
- Competitive Overview
- Short Tail vs. Long Tail Keywords - Part 1
- Short Tail and Long Tail Keywords - Part 2
- Identical and Fraternal Twin Keywords
- Grouping Keywords
- Aggregating Keywords
- Keyword Eye Intro
- Keyword Eye Wrap up
- Rankpay Intro
- Rankpay Final Thoughts
- Optimized Profile Setup
- Sign-up Effectively
- Profile Setup Part 1
- Profile Setup Part 2
- Writing Summaries Part 1
- Writing Summaries Part 2
- Enhancing Summary Sections Part 1
- Enhancing Summary Sections Part 2
- Section Review
- Sales Direct Calls
- Video Promo Part 1
- Video Promo Part 2
- Video Promo Part 3
- Publications Part 1
- Publications Part 2
- Skills & Expertise Part 1
- Skills & Expertise Part 2
- Settings Part 1
- Settings Part 2
- Groups
- Competitive Overview Part 1
- Competitive Overview Part 2
- Creating Group Part 1
- Creating Group Part 2
- Sales Messaging
- Create Another Group
- Profile Review
- Business Profile Tweaks
- Tweaks Part 1
- Tweaks Part 2
- Closing Lecture
- Final Linkedin Lecture
- Course Extra - LinkedInfluence
- LinkedInfluence
- Linkedin by Guy Kwaloski
- Competitive Research
This course is listed under
E-Commerce
Community
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