Course Overview In this course, we cover business strategies for social networks such as Pinterest, YouTube and Linkedin. Topics include driving traffic and leads to your website using Pinterest, producing viral content and engaging viewers on YouTube. In Linkedin for business, we discuss how to enhance your profile, build recommendations and drive traffic through groups and advertising. Lesson 1 - Driving traffic to your website using Pinterest 1) The top traffic driver and leading source of online traffic: Pinterest 2) Building a Pinterest following 3) Showcase your business personality 4) Creating visual content 5) Buyer personas and insights 6) Creating a video gallery 7) Copyright and imagery Lesson 2 - Linkedin for Business 1) Enhancing your personal and corporate profiles 2) Creating an in-depth company profile and utilizing the new products and services tabs 3) Building recommendations and testimonials for your brand 4) How to drive traffic through groups 5) Generating leads through Linkedin ads 6) Tracking and analytics for Linkedin company pages: measuring ROI Lesson 3 - Using Online Video for Marketing- YouTube in all its glory 1) Getting creative with video 2) Tips and tricks for creating low cost and effective videos 3) Video editing, using the YouTube editor 4) Tracking and analytics, measuring the impact and ‘virality’ of your video 5) YouTube VS Vimeo 6) New social network to watch out for video: Vine About The Instructor Iba Masood is currently the account director, at the Australian based social media and web design firm, 3elements Digital. She is also a co-founder of Gradberry.com, and has received several awards for her work in digital marketing, including being nominated alongside international and regional marketing campaigns for the Internet Awards, for the Gradberry.com launch. She started Gradberry.com and The Fruit Bowl (a leading careers blog for students) with a $0 social media marketing budget. Iba is a recipient of the Cartier Women's Initiative Award, and has written for the Huffington Post on digital marketing and entrepreneurship.