Social Media for Special Events
Udemy
Course Summary
Essential Tips & Tricks for Using Social Media to Increase Exhibitor ROI. Taught by Best-Selling Author Eric Schwartzman
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Course Description
Social media for trade shows includes everything you need to know to increase the effectiveness of your next trade show investment.
Exhibiting at trade shows is the single most expensive lead generation channel. Learn how to use social media to build advance anticipation before you arrive, generate more business on-site and extend the excitement after the carpets are rolled and the booth is packed up.
Taught by Eric Schwartzman, who has led trade show marketing efforts for some of the world's biggest brands at the most competitive trade shows, this course is packed full of easy to execute actionalble insights. Get this course for all your booth staff and start scaling social media engagement at your next trade show or conference.
This comprehensive course covers social media event marketing via websites, email, search engine optimization, blogs, Foursquare, Facebook, Linkedin, Twitter, YouTube, Flickr, SlideShare and Mobile Apps. You'll also get case studies and extensive supplemental resources to get your trade show team up to speed on integrating social media into your next trade show exhibitor marketing effort.
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Course Syllabus
- Intro
- Overview
- About this Instructor
- Promotional Materials
- Housekeeping
- Find Influencers to Engage in Real Time
- Online Marketing
- Event Marketing Website Best Practices
- Event Marketing Webpage Design Best Practices
- Event Marketing via Social Sync
- Event Marketing via Email
- Event Marketing on Google
- Social Marketing
- Event Marketing via Live Blogging
- Event Marketing on Foursquare
- Event Marketing via Audio and Video
- Event Marketing on iTunes
- Event Marketing via Search
- Event Marketing on Facebook
- Event Marketing on Linkedin
- Event Marketing with Twitter Hashtags
- Event Marketing on Twitter
- Event Marketing on YouTube
- Event Marketing on Flickr
- Event Marketing on SlideShare
- Event Marketing with QR Codes
- Event Marketing via Mobile Apps
- Case Studies
- Exhibitor Event Marketing Case Study: Film & TV Music Podcast
- Organizer Event Marketing Case Study: SXSW
- Organizer Event Marketing Case Study: National Biodiesel Conference Podccast
- ROI and Wrap-Up
- ROI of Social Media vs. Trade Show Marketing
- Follow Up Resources
- Supplemental Resources
- Social Automation: Aggregating Community with Social Sync
- Keith Green on Event Marketing
- Blogger Relations at Political Events
- Using Social Media at Live Events to Fight Global Warming
- HOW TO: Book Celebrity Appearances at Special Events
- Event Marketing with Blogger Relations
- Event Marketing for Conferences using Social Media
- Event Marketing via Mobile Apps
- Event Marketing with Live Webcasts
- Event Marketing with QR Codes
- Event Marketing on Foursquare
- Event Marketing on Facebook
