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SQL for Marketers

Course Summary

Learn SQL Analytics for More Profitable Campaigns!

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    Course Syllabus

    • Getting Started
      • Why SQL for Marketers?
      • First Assignment
      • SQL vs. Excel?
      • SQL Google Docs Resource
    • Writing SQL Queries
      • Writing Queries, part 1
      • Writing Queries, part 2
      • Writing Queries, part 3
      • Writing Queries, part 4
      • Tools to Use
      • Quick Break
    • Using SQL
      • What Other Marketers Have Done With SQL
      • Finding Table and Column Names
      • How to Query a Database
      • Test Database
      • Exercise: Finding Repeat Buyers using SQL
      • Reviewing Your Repeat Buyer Query
      • Answer: How to Find Repeat Buyers using SQL
      • Review Your Answer
      • Exercise: Use SQL to Understand User Demographics
      • Answer: How to Use SQL to Understand your User Demographics
      • Using SQL for Cohort Analysis
      • Examples of Cohort Analysis
      • SQL Scripting and Reporting
      • Conclusion
    • Bonus Content
      • How to Use My Google Query Creator

Course Fee:
USD 97

Course Type:


Course Status:



1 - 4 hours / week

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