Gamification is the application of digital game design techniques to non-game contexts, such as business, education, and social impact challenges. Video games are the dominant entertainment form of modern times because they powerfully motivate behavior. Game mechanics can be applied outside the immersive environments of games themselves, to create engaging experiences as well as assign rewards and recognition.
Over the past few years, gamification adoption has skyrocketed. Companies use game thinking for employee motivation in human resources, team building, productivity enhancement, training, health and wellness, sustainability, and innovation. Marketers gamify their programs to engage customers. Organizations apply gamification to motivate crowdsourcing participants. Governments, non-profits, and educational institutions are also applying these techniques.
Game thinking means more than dropping in badges and leaderboards to make an activity fun or addicting. It requires a thoughtful understanding of motivational psychology and game design techniques, as well as a sensitivity to limits and dangers. This course teaches learners the foundations to make gamification effective in any context.
Subtitles for all video lectures available in: English, Russian (provided by Digital October), Turkish (Koc University), and Ukrainian (provided by Bionic University)