The goal of every business is to continue to grow and generate more revenue for the owner. However, when do you decide to take the plunge and invest in more staff and infrastructure? Invest too late, and you might never grow, and if you invest too early the excess costs can result in the business being unable to support the additional expenses. There are a few things you can use to act as identifiers for when your company is ready to buy more equipment and hire more staff.
First and foremost, you need to be able to deliver a good experience to your customers. Because of this, when you start noticing you are having some trouble meeting your production goals, it might be time to add another head to the company. Of course, you might have had a social media campaign that went viral which resulted in an abnormal spike in business - a good problem to have, but still a problem, since work still needs to get done. Because of this, you should be able to handle some influx when they come, and still have balance in your costs to meet payroll and pay any suppliers and vendors involved.
When you are ready to hire more people, make sure you have a system in place that gets quality employees as opposed to butts in seats. This means that even if productivity is slowed, don’t hire the first applicant off the street - you still need to hire the right applicant. Go through the process, using probationary periods to make sure you got the right person, or even use temporary contracts. Don’t be afraid to cut an employee loose that just isn’t working out - in the end, you will do both of you a favor by not wasting their time an organization they will never be successful with. Make sure to hire the right talent so they can help your company grow as well as grow themselves in their careers.
Speaking of paying other people, you need to be ready to have cash available to pay for things. Just because your company is selling lots of products doesn’t mean you have a large amount of money in your war chest, and you might need to spend money to acquire new customers through networking or marketing expenses. Always be ready to cover these expenses as part of your budget, and keep as close to the budget as possible.
Technology is also difficult to gauge in the early stages of the business, as an investment that is too small will result in more and more large purchases, and an investment too large can negatively impact your budget to a degree that could hold the company back for years or even sink it. Fortunately, you can take advantage of cloud-based solutions like vnCloud to obtain just the solution you need, and scale it up and down as you need to when the company needs it. Need a second web server to balance traffic to the website to ensure a positive customer experience? Just copy your current server as a template in our dashboard to create an identical web server in minutes! This can be done as many times as needed, and if you no longer need the server it can simply be deleted would it has outlived its usefulness. 
Alejandro
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