Marketing Your App or Game with App Store Optimization (ASO)
Udemy
Course Summary
Everything you need to know about Marketing your mobile App or Game to get more downloads. Covers both iOS & Android.
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Course Description
If you're looking at this course, you probably have published or are thinking about publishing an app or game to the iOS or Google Play App Store. But with 1.5 million apps in each app marketplace and 10's of thousands of apps being added every month, how do you get your app noticed? How do you get more downloads for your app? The iOS App Store & Google Play Store are the biggest sources of free traffic you can get for your app. It makes sense to invest your time and effort into getting this traffic. You just need to know how to optimize your app listing to drive traffic and ultimately get more downloads for your app. That’s where this course on App Store Optimization (ASO for short) can help. No fluff, no filler, no long boring lessons to take up your valuable time. Just easy to understand & immediately actionable instructions on how you can increase your app's visibility and get more downloads. This course goes over specific optimization strategies for both Apple's App Store (iOS 8) & the Google Play Store (Android). So go ahead, take this course now and get more downloads today!
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Course Syllabus
- Introduction
- Introduction
- ASO Fundamentals
- What is ASO & Why is It Important?
- How App Stores Rank Your App
- Before ASO: App Creation
- ASO Foundation
- Crafting The Perfect App Title
- Selecting Keywords Part 1
- Selecting Keywords Part 2
- Effective ASO Tools
- Using App Annie for More Keywords
- ASO Foundation Demo
- Demo - Create a Keyword List
- Demo - Keyword Optimization
- Demo - Crafting Your Title
- Demo - Selecting High Value Keywords
- Additional ASO Techniques
- Efficient Localization Strategies
- One More Localization Hack
- Choosing Your Category
- How to Write a Great Description
- Simple Formula for Writing an Effective Description
- When to Launch Your App
- Free or Paid? How to Price Your App
- How to Get Ratings & Reviews to Snowball Downloads
- Making a Great First Impression
- Creating a Killer App Icon
- Creating Appealing Screenshots
- Creating a Video Teaser
- Wrap Up
- Future-Proof What You've Just Learned