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Small Business Guide To Google AdWords

Course Summary

This is a comprehensive AdWords course, designed for business owners who want take control over their PPC marketing.


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    Course Syllabus

    • Advertising On Google: Core Principles
      • Intro: What Is Google AdWords?
      • How Google Organises & Ranks Competing Adverts
      • The Search & Display Networks
      • The AdWords Account Dashboard
      • Live Demonstration: The AdWords account dashboard
      • Optimising Your Landing Pages To Improve Quality Scores
      • Keyword Match Types
    • Building Your AdWords Campaigns
      • How To Research Profitable Keywords
      • How To Structure Your AdWords Campaigns
      • Live Demonstration: Adding keywords
      • Live Demonstration: Adding negative keywords
      • Writing Winning Text Adverts
      • Dynamic Keyword Insertion Tokens
      • Ad Extensions
      • Live Demonstration: Ad Extensions
    • Remarketing On AdWords
      • What Is Remarketing?
      • Live Demonstration: Setting Up Your Remarketing Campaign
    • Campaign Settings
      • Campaign Type
      • Networks
      • Devices
      • Location Targeting
      • Languages
      • Bid Strategy
      • Delivery Method
    • Performance Tracking
      • Live Demonstration: Setting Up Conversion Tracking
      • Live Demonstration: Linking AdWords to Analytics
    • Managing & Optimising Your AdWords Campaigns
      • Optimising Your AdWords Campaigns
      • AB Split Testing
    • Glossary
      • Ad Group
      • Ad Position
      • Ad Rank
      • Click
      • Click Through Rates (CTR)
      • Daily Budget
      • Keyword
      • Impressions
      • Quality Score
      • Relevance
    • Extras
      • Free £75 AdWords Voucher


Course Fee:
USD 95

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Quality Assurance & Testing and E-Commerce Community

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