Small Business Guide To Google AdWords
Udemy
Course Summary
This is a comprehensive AdWords course, designed for business owners who want take control over their PPC marketing.
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Course Description
AN ADWORDS COURSE FOR SMALL BUSINESS This comprehensive AdWords course has been specifically designed for business owners who want to:
- Learn how to research, develop & manage profitable AdWords campaigns
- Take control over your spending and return on investment
- Know how to effectively monitor and optimise your campaigns
- Identify the most profitable keywords in your market
- Limit wasted clicks with carefully chosen negative keywords
- Structure your Adwords campaigns properly to ensure high ad rank and quality scores
- Boost advert performance with dynamic content
- Targeting specific geographic locations
- Serving your adverts at the optimal times of the day
- Marketing to previous visitors to your web site with remarketing
- Testing ads and landing pages with A:B split testing
- Boosting your ads performance and ROI with campaign optimisation
- As a complete step by step guide to researching, developing and optimising winning AdWords campaigns. Perfect for teaching yourself or your staff valuable new skills.
- As a digital handbook that you can refer to or download at any time either on your mobile, tablets or PC. Whenever you need a helping hand on AdWords, you can use this course to find the right answer and direction.
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Course Syllabus
- Advertising On Google: Core Principles
- Intro: What Is Google AdWords?
- How Google Organises & Ranks Competing Adverts
- The Search & Display Networks
- The AdWords Account Dashboard
- Live Demonstration: The AdWords account dashboard
- Optimising Your Landing Pages To Improve Quality Scores
- Keyword Match Types
- Building Your AdWords Campaigns
- How To Research Profitable Keywords
- How To Structure Your AdWords Campaigns
- Live Demonstration: Adding keywords
- Live Demonstration: Adding negative keywords
- Writing Winning Text Adverts
- Dynamic Keyword Insertion Tokens
- Ad Extensions
- Live Demonstration: Ad Extensions
- Remarketing On AdWords
- What Is Remarketing?
- Live Demonstration: Setting Up Your Remarketing Campaign
- Campaign Settings
- Campaign Type
- Networks
- Devices
- Location Targeting
- Languages
- Bid Strategy
- Delivery Method
- Performance Tracking
- Live Demonstration: Setting Up Conversion Tracking
- Live Demonstration: Linking AdWords to Analytics
- Managing & Optimising Your AdWords Campaigns
- Optimising Your AdWords Campaigns
- AB Split Testing
- Glossary
- Ad Group
- Ad Position
- Ad Rank
- Click
- Click Through Rates (CTR)
- Daily Budget
- Keyword
- Impressions
- Quality Score
- Relevance
- Extras
- Free £75 AdWords Voucher
This course is listed under
Development & Implementations
, Quality Assurance & Testing
and E-Commerce
Community
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