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Online Marketing Plan for Beginners

Course Summary

Online marketing plan is just as important as a business plan. It'll help you to ensure your resources used efficiently.


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    Course Syllabus

    • Search Engine Marketing 101
      • Welcome Message
      • Analyzing Your SEO - Part 1
      • Analyzing Your SEO - Part 2
      • Link Building & Analytics
      • Keyword Analysis - Part 1
      • Keyword Analysis - Part 2
      • Search PPC vs Target PPC
      • The Science of PPC - Part 1
      • The Science of PPC - Part 2
    • Social Media Marketing 101
      • Effective Engagement on Facebook - Part 1
      • Effective Engagement on Facebook - Part 2
      • Forecasting & Creating a Social Media Plan
      • Generating Leads with LinkedIn
      • Getting the most of Facebook Ads - Part 1
      • Getting the most of Facebook Ads - Part 2
      • The right way to TWEET your brand
    • Email Marketing 101
      • Strengths of Email Marketing
      • Weaknesses of Email Marketing
      • Defining goals and objectives of an email campaign
      • Structuring Effective Email Messages - Part 1
      • Structuring Effective Email Messages - Part 2
      • Planning and creating email campaigns
      • Trigger emails, timing & frequency - Part 1
      • Trigger emails, timing & frequency - Part 2
      • Farewell Note
    • BONUS: Webinar on Delivering Your Online Marketing Plan - Presenter: David Swan
      • David Swan - Webinar Part 1
      • David Swan - Webinar Part 2
      • Example Perfect Lawn B2C Digital Marketing Plan
      • Google's Online Marketing Template
    • Additional Materials
      • Build Online Marketing Plan
      • Food Escapes_Case Study
      • Internet Marketing Strategy Toolkit
      • Campaign Template
      • Customer Personas
      • Guide to SEO
      • Keywords for Adwords
      • Google Adwords 7 steps
      • Smarter Facebook Marketing
      • How to generate leads using Linkedin
      • The Twitter guide
      • Create epic Facebooks ads
      • Introduction to Email Marketing
      • Email Marketing Best Practices


Course Fee:
USD 75

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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