Online Marketing Plan for Beginners
Udemy
Course Summary
Online marketing plan is just as important as a business plan. It'll help you to ensure your resources used efficiently.
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Course Description
Career in Online Marketing doesn't really have to begin with a degree. SHOCKED? Don't be. Ask yourself, is a degree enough to impress a potential employer? A degree in online marketing? NOPE! With online marketing it is all about EXPERIENCE. The good news is, you can easily create your own experience in this field, if you know the basics. And even more good news, your experience is not just a recommendation letter, rather traces you leave online. Make sure it's easy to track your experience online. Online marketing is becoming exponentially important to just about every business entity that exists in the modern day world. Focus on what I just said: “create your own experienceâ€. Many of our peers in the field have established their career in online marketing exactly this way: by creating own online marketing experience. We self-studied from webinars, white papers, e-courses and e-books published by industry authorities, and eventually we nailed it...because... more you learn, more you earn. So, if you decided that your online marketing career path will also be first and foremost created by you, plain and simple, then this full package course is for you. You'll learn the basics of online marketing, such as social media marketing, search engine marketing, email marketing, content marketing and online sales. Each course is easy to chew, as it's structured in 8 video lessons. Totaling around 50+ lectures for the whole lot. One lecture will take around 5-10 minutes. The entire package clocks in around 7 hours. So, why not to learn new skills over the nearest weekend? All students who complete this course will receive a 'Certificate in Online Marketing' issued by the iMarketer Training, London. More to come, if you sign up with the course, you will keep receiving even more content as we are planning to add interviews from industry experts and eCourses on advanced level, so you'll get to learn everything from beginner to expert. Don't wait and join us today so that you can take your business to the next level! Courses include:
- 10 to 15 minutes of audio/video training each lecture
- Case Studies and Practical built-in Tests
- Interviews with Thought Leaders
- Step by Step Webinar on How to Create Your Own Online Marketing Plan
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Course Syllabus
- Search Engine Marketing 101
- Welcome Message
- Analyzing Your SEO - Part 1
- Analyzing Your SEO - Part 2
- Link Building & Analytics
- Keyword Analysis - Part 1
- Keyword Analysis - Part 2
- Search PPC vs Target PPC
- The Science of PPC - Part 1
- The Science of PPC - Part 2
- Social Media Marketing 101
- Effective Engagement on Facebook - Part 1
- Effective Engagement on Facebook - Part 2
- Forecasting & Creating a Social Media Plan
- Generating Leads with LinkedIn
- Getting the most of Facebook Ads - Part 1
- Getting the most of Facebook Ads - Part 2
- The right way to TWEET your brand
- Email Marketing 101
- Strengths of Email Marketing
- Weaknesses of Email Marketing
- Defining goals and objectives of an email campaign
- Structuring Effective Email Messages - Part 1
- Structuring Effective Email Messages - Part 2
- Planning and creating email campaigns
- Trigger emails, timing & frequency - Part 1
- Trigger emails, timing & frequency - Part 2
- Farewell Note
- BONUS: Webinar on Delivering Your Online Marketing Plan - Presenter: David Swan
- David Swan - Webinar Part 1
- David Swan - Webinar Part 2
- Example Perfect Lawn B2C Digital Marketing Plan
- Google's Online Marketing Template
- Additional Materials
- Build Online Marketing Plan
- Food Escapes_Case Study
- Internet Marketing Strategy Toolkit
- Campaign Template
- Customer Personas
- Guide to SEO
- Keywords for Adwords
- Google Adwords 7 steps
- Smarter Facebook Marketing
- How to generate leads using Linkedin
- The Twitter guide
- Create epic Facebooks ads
- Introduction to Email Marketing
- Email Marketing Best Practices
