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Email Marketing Essentials - Crash Course

Course Summary

Learn email marketing as it is one of the inexpensive, reliable and powerful channels to online marketing.


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    Course Syllabus

    • Strengths & Weaknesses of Email Marketing
      • Strengths of Email Marketing
      • Weaknesses of Email Marketing
    • Defining goals and objectives of an email campaign
      • Defining goals and objectives of an email campaign
    • Structuring Effective Email Messages
      • Structuring Effective Email Messages - Part 1
      • Structuring Effective Email Messages - Part 2
    • Planning and creating email campaigns
      • Planning and creating email campaigns
    • Trigger emails, timing & frequency
      • Timing & Frequency
      • Trigger emails
    • Supplementary materials
      • Introduction to Email Marketing
      • 10 rules for successful email
      • Guide to Email Marketing
      • Email Marketing Best Practices
      • Effective Call to Actions


Course Fee:
USD 19

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under E-Commerce Community

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Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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