Get More App Downloads & Rank Higher App Store Optimization
Udemy
Course Summary
Significantly increase your visibility in the app stores, optimize your listing to maximize conversion, and stay alive.
-
+
Course Description
** Clients of mine who have taken and utilized this course are getting 20% more daily downloads, on average, than those with comparable apps who haven't. ** You've built a great app. It's everything a user could ask for: - It's light and downloads quickly;
- It runs smoothly and without glitches;
- It's incredibly easy to use; and
- It delivers content or a tool that your target market cares about. Now all you need is for your target market to find your app and download it. Your goals at this point are: 1. Get found in the app stores by the people who want and need you
2. Get downloaded
3. Get reviewed highly To amplify your app's potential, it is essential to know, and confidently employ, App Store optimization (ASO) techniques. This can mean the difference between ending up in the app graveyard and succeeding mightily. The art and science of ASO teaches you how to get your app ranked highly so that your target market finds your app at the top of their search results. We’ll be taking a holistic approach that reaches beyond search ranking to also encompass the optimization of your listing so that it compels people to download your app once they find it. We will also discuss ways to get more and higher reviews for your app so that the virtuous cycle of higher store ranking continues. The great news is that these techniques aren't very difficult to master, and they're mostly free to employ. Further, most developers don't take the time to master them, which can make your competition easy pickings. :) I'm serious! Includes over 2.5 hours of video lectures, lecture transcripts, a step-by-step method and a clear-as-day ASO checklist so that you can get going in no time. Let's get started already!
-
+
Course Syllabus
- On Your Mark, Get Set...
- It's nice to meet you! A quick face-to-face introduction.
- Introduction: What We'll Cover
- Foundations of App Store Optimization
- How App Search Works: Apple, Google and the Human Element
- The Why and How of Keywords
- The Fundamentals of App Search Optimization
- Finding and Targeting Your Keywords and Competitors - Tools
- Straply: Live Demo
- SensorTower.com: Live Demo
- Searchman: Live Demo
- AppCodes: Live Demo
- Understanding the Tools of the Trade
- Optimizing Your App Store Listing
- Naming Your App
- Optimizing Your App Description
- Choosing a Category in the App Store
- Designing an App Icon that Converts
- Choosing and Designing Your Screenshots
- Creating an Irresistible App Listing
- Getting Great Reviews
- How to Get More and Better Reviews
- Staying Alive & Relevant for Sustained Impact
- Staying Alive: Avoiding the Graveyard
- Staying Relevant: Understanding Your Users. Live Demo.
- Sustainable success
- A Formula for Consistent Success
- A Practical, Step-by-Step Plan for Long-term App Success
- A quick review
- Your ASO Checklist