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Advanced Marketing: Secret Strategies For Growth...in 1 Day!

Course Summary

Discover How To Maximise Profits From Market Segments, Craft Persuasive Offers, Grow Business & Create Brand Identities


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    Course Syllabus

    • Advanced Marketing: Introduction and Documentation
      • Advanced Marketing: Introduction Video
      • Advanced Marketing: Learning Outcomes
      • Advanced Marketing: Student Handbook
      • Advanced Marketing: Cheat Sheet
      • MP3 Download
    • Quick Review Of Marketing Fundamentals
      • Why Marketing? A Simple Definition
      • The Marketing Model
    • Your Business Environment
      • Your Business Environment
      • Activity: Your Business Environment
    • Your Internal Environment: Strengths and Weaknesses
      • Conducting An Internal Audit: Strengths and Weaknesses
      • Activity: Your SWOT Analysis
    • Your Marketing Objectives
      • Crafting Your Marketing Objectives
      • Activity: Your Business Growth
      • Activity: Your Marketing Objectives
    • Marketing Segmentation
      • Segmenting Your Marketplace
    • Positioning Your Company In The Marketplace
      • Positioning Your Company or Brand
      • Activity: Your Brand Perception
      • 4 P's: Price, Product, Promotion and Place
      • Activity: Promotional Strategies
    • Marketing Communications Strategies
      • Marketing Communications
      • Determining Your Marketing Strategy
      • Activity: Marketing Diagnostic
      • Crafting Your Marketing Message
      • Activity: Clarifying Your Messages
      • Understanding Features and Benefits
      • Activity: Product and Services
      • Why Customers Take Action: Fears and Desires
      • Activity: Fears and Desires
      • Successful Copywriting


Course Fee:
USD 97

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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