Do you need to understand the fundamentals of digital marketing? Do you want to stay one step ahead of your peers in a competitive employment market? Whether you are new to the social media arena or grappling with emerging digital technologies then this course is guaranteed to accelerate your understanding and push you to become a digital marketing champion! Designed for marketers, business professionals and those interested in learning more about digital marketing this course will help you to capitalise on the opportunities digital marketing can offer, all taught by our leading industry expert. This comprehensive distance learning course gives you the chance to learn at your own speed utilising our many additional resources to reinforce your understanding. We will provide you with the knowledge, understanding, theories and concepts that will empower you to conduct digital marketing campaigns, understand digital consumer behaviour and create effective and successful digital marketing campaigns. Not only will you be able to use these skills to grow your business using social media tools but you will be able to differentiate yourselves from your competitors through the use of SEO and PPC. In addition to this, you will be able to understand how to monitor and measure your own digital marketing success! In addition, this course gives an ideal background if you are considering taking the Communication, Advertising & Marketing Foundation (CAM) Diploma in Marketing suite or the University of California Irvine Extension Postgraduate Diploma in Digital Media or the Postgraduate Diploma in Social Media qualification. The course is broken down into five sessions that cover all the basics of digital marketing along with how this knowledge and information can be applied, monitored and measured.
·Digital Media & Conducting Digital Campaigns ·Developing technologies and understanding digital consumer behaviour ·The digital marketing mix ·How to monitor and measure digital campaigns