Facebook Advertising using Pay Per Click
Udemy
Course Summary
Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.
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Course Description
This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads. The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook. We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
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Course Syllabus
- Introduction
- Introduction
- Before we Start
- Internal and External Ads
- Using facebook to create a simple Internal Ad
- Creating an External Ad
- Ad Types
- Understanding demographics
- Split Testing
- Images
- Image is Everything!
- Image Editing
- Facebook Power Editor
- What is it?
- Downloading and Installing Power Editor
- Split Testing Multiple Ads
- Wrap Up
- What we covered
- Recap Quiz
- Bonus Videos
- Bonus Video 1 - Inside a Real Campaign
This course is listed under
Development & Implementations
, Quality Assurance & Testing
and E-Commerce
Community
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