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Trajectory: How to Build a Successful Business with Twitter

Course Summary

Learn how to build a substantial and engaged Twitter following for your company with guaranteed results.


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    Course Syllabus

    • Promotional Video
      • Welcome to Trajectory
    • Introduction
      • The Search for a Marketing Shangri-La
    • Overview
      • The Perfect Trajectory
      • Twitter is Serious Business
      • 31 Reasons for Choosing Twitter
      • Starkwell School of Marketing
      • Two Keys to Unlocking Success
      • All Hat and No Cattle
    • Strategy
      • Building a Sizable Twitter Following
      • The Trajectory Formula
      • The E13 Social Media Strategy
      • Critical Mass
      • Escape Velocity
      • Amorphous Marketing
    • Execution
      • How to Be Successful in 33 Steps
      • The 7 Links to Twitter Success
      • Consistency
      • 14 Vital Websites & Software
      • Anatomy of a Twitter Account
      • Four Ways to Engage Followers
      • Finding Motivated Followers
      • Daily Execution Cycle
    • Management
      • Brain Mapping
      • The Third Billion
      • Demonstrable Value
      • Aggregate Positive Exposure
      • Get It Right and Never Give Up
    • Sales
      • Trajectory Selling
      • The Three Whats
      • Outrunning the Competition
      • The New Social Media Consumer
      • How to Devour the Competition
      • Value vs. Price
      • 12 Steps for Creating Customers
      • Trajectory Power Tweeting
      • Your Following is Valuable
      • The 14 Secrets of Selling
      • How to Make Sales Happen
      • The Quiet of Space
    • Infographics, Screencasts and Presentations
      • Infographic - 28 Reasons for Choosing Twitter
      • Infographic - 5 Twitter Do's and Don'ts
      • Infographic - Left-Brainers are Killing Social Media - What to do?
      • Infographic - Twitter Success Stories
      • Infographic - Twitter Growth - What You Can Expect
      • Screencast Tutorial: The Daily Execution Cycle
      • Slides and Script: Finding Motivated Followers
      • Slides and Script - Making Sales Happen
    • Conclusion
      • Concluding Remarks
      • Epilog
      • Social Media Terms
      • About the Instructor


Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games and Mobility Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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