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Cracking the Creativity Code Part 1 Discovering Ideas

Course Summary

Creativity is an acquired skill that improves with practice. Creativity changes the world and enriches people’s lives. It takes two skills: “discovery” - discovering new ideas, and “delivery” – implementing ideas, using proven tools and methods. This course, on “discovery”, will provide proven tool

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    Course Syllabus

    Week One: What is Creativity? - Your Creative Brain is a muscle: Use it! Definition of creativity; First encounter with the ZiZoZi (zoom in, zoom out, zoom in) methods; Creativity self-test; “Discover” and “Delivery” self-test; The imagination elevator; ZiZoZi in action; How to build your creativity ‘muscles’. Week Two: Zoom in, Zoom out, Zoom in: More ZiZoZi in action; Creativity research; Approaches to Creativity; Model for Creative thinking; Do we foster creativity among children; Pablo Picasso – make creativity autotelic; On becoming Walter Mitty; Innovating by breaking the rules; Thomas Edison; George Bizet – Carmen; Best practice benchmarking; The power of Zoom Out Week Three: Creativity in practice: The role of accidental discovery and serendipity; sharpening observation skills; Empathetic discovery; the role of failure in enhancing success. Zoom out: Collecting data through direct observation; The IDEO approach; taming wild ideas; How to ‘sell’ your ideas; How to be creative in large organizations; what is your ‘story’? Building powerful narratives. Case studies. Week Four: Reinventing yourself: Creativity exercises; Research about creativity you can use; On reinventing yourself and your career; Secrets of Einstein, da Vinci and Edison; Humble masterpiece: Stories of creative breakthroughs; Ideas proposed by students; Course summary.

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    Recommended Background

    No background is required; all are welcome!

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    Course Format

    The course is divided into four weeks. Every week consists of 10 sessions. Every session consist of lecture videos, which are between 10 to 15 minutes in length. This course will have two types of graded activities that will be included in the overall course grade: weekly quizzes and two assignments. Weekly quizzes:There will be three quizzes on the content of the video lectures. Each quiz will include multiple choice questions that will examine the students' understanding of the learning materials. Midterm assignment: At the end of week three, students will be asked to answer two open-ended questions which will be based on the knowledge gained in the course, as well as, on their own creativity and experience. The assignment will be graded by the course peers according to a grading rubric. Final assignment: At the end of the course, there is a creative final project, in which the students will produce a short video, presenting their creative idea to solve difficult challenging real-world needs. The project will be done in small groups and will be graded by peers according to a grading rubric.

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    Suggested Reading

    • Arie Ruttenberg & Shlomo Maital. Cracking the Creativity Code: Zoom Out/Zoom In/Zoom Out Framework for More Creativity, Fun and Success. SAGE (India), 2014. 152 pages. Available as an e-book.
    • Selected Case Studies written by the authors.

Course Fee:

Course Type:


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1 - 4 hours / week

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