We in the marketing community have generally accepted that clients/customers shift in the journey they go on when making a purchase and that content plays a major factor that steers their path. Howe More...

I’m a writer. As you can imagine, to me, words are everything. That’s not true for the rest of the world, though. Words will always have a sacred place, thankfully. Visuals get the poin More...

Did you know that Excel is the world’s worst Customer Relationship Management (CRM) System? To be fair, the worst CRM in the world isn’t even truly a CRM. Why is Excel it the worldâ� More...

A web based CRM is typically using a cloud which is adopting some type of Software as a Service (SaaS) solution. That essentially means paying for a subscription, or contract, and viewing the servic More...

This may seem like a clear cut answer, but is it the most educated answer? These days a lot of people do research on products before they make a purchase. Some people are impatient and will just get More...

Did you ever have one of those days where you were busy all day long, but you felt like you have accomplished absolutely nothing? We all do. We get caught up in a whirlwind of tasks or activities. More...

I do not like spam, Sam-I-Am. I would not like it here or there. I would not like it anywhere. I do not like spam. I do not like spam, Sam-I-Am. That should be how you feel about Spam because that More...

Technology as a whole can be a big, scary world. I know a lot of people are hesitant to make changes because they fear technology. They don’t fear it to the extent of jumping up, screaming, More...