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What You Should Know Before Building a Successful Mobile Application

Published on 07 June 16

Every thriving business owner thinks at least once about creating an online application. While mobile applications help sales grow, it takes some consideration before dipping your toes into such unfamiliar territory. In fact, you need to consider a handful of factors like the audience, marketing strategy and a platform to build your application on. Here are a few points worth of your attention.

1. How much does it cost and will the pay off cover it? This is the bottom line question for many business owners which define whether or not to invest in developing an app. Essentially, this question corresponds to the basic logic. In reality, the cost varies depending on the features and the development process itself.

Assuming that you have the skills to develop an application yourself, it will just require the investment of your time. But if you need it done on a professional level, you will need to hire the whole app development team which includes marketing experts, developers and designers. You also would be wise to do the math to see if it is really profitable before funneling thousands of dollars into it.

2. Make an appointment with several development companies. With the variety of prices in the picture, you need to consult at least two app development companies. In fact, the cost may be somewhere in the range of $30,000 to $500,000 for building an iPhone app. Besides, try online services that can team you up with top mobile development companies, like Digital Brand Group.

3. Do some primary research to understand the process. If you are a stranger to the app development industry, it is imperative to do some research in the field. No matter how reliable your hired developer is, make sure you discuss nuts and bolts of the process. The first thing you need to realize is that app development cannot be performed overnight. Even if you have a complete app right in front of you, it still require a series of bug testing, collecting users' feedback and improvements.

4. Choose the platform. It is a far from an easy task and calls for serious consideration. There are three of them: Hybrid, Mobile Web and Native, with the last one considered the most optimal. Your choice basically is narrowed by the budget and requirements of your app.

5. Choose the Ecosystem. Whether you select IOS or Android, you need to consider the needs of your target audience. The perfect choice would be to involve all ecosystems, but that is truly hard to pull off on a tight budget. As such, you are up for some research to find out what your customers are more likely to use. More importantly, as suggested by experts from make sure your app is accessible to your target audience.

6. Count the budget for incoming updates. Unfortunately, creating an application is not a one-time purchase. Eventually, it will require updates. Just to keep your app on an even keel, you need to keep track of user feedback, fix bugs and do general modernizing. Luckily, these changes are rather desirable than mandatory.

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This blog is listed under Development & Implementations and Mobility Community

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