Importance of Digital Marketing
As technology excels, a large number of companies are putting their all into digital marketing. In fact, the budgets for digital marketing are usually on a much larger scale than that of overall marketing funds.
In order to utilise online marketing tools successful, it is important to engage your clientele. Techniques including real-time, inbound and data-driven marketing platforms are helping many modern-day companies to spawn revenue at a faster pace. Companies that refuse to engage in digital, mobile and online marketing will fall fast behind those that do. With so many consumers involved in smartphones, tablets and laptops - most will choose to read an article, email or update online as opposed to in print.
Due to these factors, many companies are beginning to understand the importance of a good digital marketing strategy. Certain industries will choose to keep contemporary strategies separate from traditional marketing strategies, whilst others will combine the two. However, with so many options available and so many routes to take, choosing the right strategy can seem a little overwhelming at times.
Identify Your Audience
It is imperative for a company to identify with their audience, as it is important to learn of the preferred digital platforms of their customers. Reaching the target audience is crucial and shouldnât be limited to a one-time period. There are a number of platforms available, including social, mobile, online and SEO. Older customers may be more familiar with online platforms, whilst younger clients will prefer social media including that of Google+, Facebook, Instagram, Twitter and Pinterest.
Educate Your Audience
If you work in financial recruitment, you may wish to educate your clients on the services you offer. Flyers and printed advertisements are a great idea, however, they donât get as much response as blogs, email campaigns, social personas and web presence. In this day and age a large proportion of career men and women are extremely busy. They often donât have time to read an advert in a newspaper or on the side of a train, but rather check everything online such as news and traffic updates. An email or Tweet on the other hand is a much more accessible source and one that can be viewed on the move.
Blog: Creating a blog is another great way to generate interest and also acts as an educative platform without a direct incentive. This particular marketing method will enable you to tell your customers who you are, what you do and what services or products you provide. Emailing regular blog posts and campaigns to a large office is a good way to circulate a certain promotion or deal, and all it takes is the click of a button.
Social Media: Social platforms grant a more personal digital marketing method and one that encourages interaction. This two-way communication technique allows customers to connect to the business. Tweets can be replied to, groups can be followed on Facebook and Instagram is a great way to release a world of imagery to both existing and new clients.
Website: A website is an important tool for any company and is something that shouldnât be overlooked. If a customer wants to check your company out, their first port of call is to search for you online. If your website is broken, reveals missing links or is a little like an empty shell, they may get the same idea about your services.
You might want to consider using a responsive web design to fit screen sizes to different types of devices like phones, tablets and computers. It creates better user experience and makes your website easier to navigate across multiple platforms. Implementing responsive web design is great whether you are checking for online bus times, maps, traffic updates or buying products/services online. It will basically benefit any business and help you with your digital marketing strategy.
Create Clear And Measurable Digital Goals
Creating clear goals is possibly the most important factor to consider, especially when it comes to digital marketing tools. These goals should not only stay in line with the overall business goals, they should also be easy to track. This makes the measurement of ROI a great deal more achievable. This will allow you to learn of how efficient your advertising methods are and also which ones work best. You may find that your company has little response in terms of social media, yet a good response to the various email-marketing campaigns sent out.