The approach of businesses and consumers has changed drastically after the introduction of social media. On one hand, Twitter and Facebook allow communication between two groups. On the other hand, Instagram is slightly different with a visual representation of your brand.
Introduction of Instagram: This social media platform allows the users to post pictures and short videos. The videos cannot be more than 15 seconds long and can be shared in other platforms too. Like all other social platforms, it also possesses a profile as well as a news feed. When you are uploading any new post or picture, it will be shown in your profile by default. Moreover, your followers news feed will pop up with your posts and uploads.
SEO and Instagram: Though Instagram is directly not dependent for your search rankings, you can find many advantages. With all the SEO strategies, a strong Instagram account can help in improving your business by attracting more and more traffic in your site.
Brand Awareness and Visibility: When you expect a strong visibility of your brand on the web, you may use the Instagram. Visitors can only use your site, if you can inform them about your existence. For escalating the brand awareness, you must invest time and effort to produce the quality content. The videos and the pictures which are being uploaded must be engaging in nature and should not sound spammy. The online persona of your organization can be created with the help of the posts of Instagram.
Inform your Customers: Your customers must be well aware about your company, and the type of products or services you are offering. There should be a regular promotion of the company image. To know the process of promoting, you can learn from instamacro.com. Your brand should be memorable as well as unique so that it caught eyes of the audience. The pictures and the videos which you are posting must be relevant with the image of your company. For example, if you are doing a business of handmade potteries, you can upload a short video of the workers who are turning beautiful products just with the piece of clay.
Regular Engagement: Not only uploading and posting is enough for promoting your brand. In the visual platform like Instagram, you are required to be properly engaged with your audience. The information as well as the entertainment can directly reach their customers. Sometimes, the fan-created materials can be included in your posts as a result of the positive engagement.
Examples of some Popular Companies: The National Geographic channel is well known for its excellent photography. Instagram can play a great role by posting some of the breathtaking pictures. The subject matter of this company is such that it can remain above from many competitors who are promoting their brand through Instagram. Though Nike does not require any introduction in the department of brand awareness, Instagram can play the great role for the visual representation. Even if anyone does not know anything about the company, he/she will be aware of the brand if he/she goes through the Instagram account of the company. If you are interested in technology, the Instagram account of the Intel can really mesmerize you.Always try sticking up to your own strategies when you are using the Instagram platform. Try using the hash tags in the right manner after a proper study on your competitors. Try to post your content in a regular manner and make sure that you are properly engaged with your followers. Ensure that all your Instagram posts are of high quality and interesting in nature.