Hot SEO Trends To Follow In 2016

Google constantly keeps working on upgrading the intelligence of their search engine to new levels of almost artificial like intelligence and keeps pushing new updates and guidelines. This in turn influences SEO. This is what makes SEO an ever-volatile and ever-changing field, where something new comes up every month.

One of the primary reason for this change is the constant upgradation and evolution of Google search engine algorithms. This forces web masters to constantly alter their SEO strategies to move in-sync with the search engine giant to stay alive.

What SEO strategies were yielding in 2015 may not be the same in 2016. What could be worse? Using the same strategies may even prove to be harmful!
This is the reason why there is a need to constantly be aware of such changes. Maintaining this along with managing your work becomes a tough task, considering the fact that your business requires the majority of your time and effort.
It is therefore recommended to hire a SEO company such as iBaroody that gives you professional insights. Not only this, you need a company that manages SEO for you. To stay on the first page of Google SERP in 2016, you need to be aware of the current SEO trends. SEO companies in Lebanon recommend forming your SEO strategies based on the predicted SEO trends for 2016 -

1. Information based content is no longer relevant

In 2016, try to strategize your content focusing on niche topics and take general ones with a different perspective. This will benefit you immensely.
‘Search’ is no longer the same it used to be. Today, people are more familiar and are more habitual of using digital assistants like Siri, Cortana, Google Now. Even when you search on web browsers, your answers feature such as Google Snippets – the latest addition from Google in its search results, users are able to extract precise information without even requiring visiting the websites, thus making information based content.

2. Social Media will become more important for search visibility.

Social media is used as a tool for engagement with the audience and as a communication and marketing channel. Up until now, Social media did not play a direct role in determining your position in SERP, in 2016, this is about to change! Social media in 2016 is expected to gain greater acceptance in determining the relevancy and the subsequent ranking in Google search results.

3. External links will finally change

External links have reached saturation. They are sooner to be replaced with brand mentions. Brand mentions will not use an explicit link. For off-site authority building, offsite reviews will become the new base parameter.

4. Mobile based sites will go up. Desktop-based sites will go down

Google stats in 2015 show that mobile traffic has already surpassed desktop traffic. This has directly resulted in Google update Mobilegeddon that focuses on phasing out sites that are not optimized for mobile platform. So, if you have not done this yet, we recommend to take help from one the SEO companies in Lebanon and get it done.

SEO companies in Lebanon recommend that you pay attention to these Hot SEO trends for 2016 and strategize accordingly.