MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Achieve Unified Design Experience With Customer-Centric Approach

Published on 20 October 16
1763
0
3

In today’s business scenario there would be hardly any consumer related brand that has not adopted ‘design thinking’ as the core of their business strategy keeping user experience the prime focus of product development. The more you say about customer experience, the less it is as it is the driving force of your business.

Achieve Unified Design Experience With Customer-Centric Approach - Image 1


However, the tremendous pace of innovation and highly increasing customer expectations are putting business organizations to get their products and services designed and developed faster than ever. To meet up with these ever increasing customer expectations organizations chose to shift from waterfall software development to agile software development approach to handle new problems and opportunities within shorter timeframe.

Although enterprises with agile development approach could respond effectively to market changes yet it lead to autonomous teams with working on project simultaneously nearly blind to each other and to management even. This in turn leads to experience design process fragmentation. Consequently, delivering an overall better experience seems near to impossible as no one including the product team can, in fact, view the big picture relating to experience during the design process as work in fragments.

However, there is a solution to this chaos i.e. achieving unity among the teams which is aptly called as unified experience design (UXD) and to realize it you need to follow certain experience design practices discussed below:

  • Appoint experience architects (XAs) to lead all the small agile teams and bring them together as XAs possess the necessary skills like human behaviour, interactive design and user-centric design. Also make them responsible for authoring, planning and designing the UXD deliverables.
  • To avoid fragmentation of user experience, let all the teams speak the same common design language.
  • Give the teams a common blueprint through shared experience architecture to which they can align their work.
  • Let the agile teams share their lessons in real-time via a common network so that organization can create better user experience and at the same time save time and money.
  • Keep in mind that the experience architecture has to be flux, i.e. it would change as per the norms of agile development so that it makes way for ongoing innovation carried out by the teams.
  • During the entire process your only focus must be your valued customer as your primary goal is to achieve intuitive customer-centric experiences.
Look for more expert information on Outsource Software Entwicklung Agentur, Software Applikations Entwicklung and Software Entwicklung Experten from the renowned author.









In today’s business scenario there would be hardly any consumer related brand that has not adopted ‘design thinking’ as the core of their business strategy keeping user experience the prime focus of product development. The more you say about customer experience, the less it is as it is the driving force of your business.

Achieve Unified Design Experience With Customer-Centric Approach - Image 1

However, the tremendous pace of innovation and highly increasing customer expectations are putting business organizations to get their products and services designed and developed faster than ever. To meet up with these ever increasing customer expectations organizations chose to shift from waterfall software development to agile software development approach to handle new problems and opportunities within shorter timeframe.

Although enterprises with agile development approach could respond effectively to market changes yet it lead to autonomous teams with working on project simultaneously nearly blind to each other and to management even. This in turn leads to experience design process fragmentation. Consequently, delivering an overall better experience seems near to impossible as no one including the product team can, in fact, view the big picture relating to experience during the design process as work in fragments.

However, there is a solution to this chaos i.e. achieving unity among the teams which is aptly called as unified experience design (UXD) and to realize it you need to follow certain experience design practices discussed below:

  • Appoint experience architects (XAs) to lead all the small agile teams and bring them together as XAs possess the necessary skills like human behaviour, interactive design and user-centric design. Also make them responsible for authoring, planning and designing the UXD deliverables.
  • To avoid fragmentation of user experience, let all the teams speak the same common design language.
  • Give the teams a common blueprint through shared experience architecture to which they can align their work.
  • Let the agile teams share their lessons in real-time via a common network so that organization can create better user experience and at the same time save time and money.
  • Keep in mind that the experience architecture has to be flux, i.e. it would change as per the norms of agile development so that it makes way for ongoing innovation carried out by the teams.
  • During the entire process your only focus must be your valued customer as your primary goal is to achieve intuitive customer-centric experiences.
Look for more expert information on Outsource Software Entwicklung Agentur, Software Applikations Entwicklung and Software Entwicklung Experten from the renowned author.

This blog is listed under Development & Implementations and Project & Service Management Community

Post a Comment

Please notify me the replies via email.

Important:
  • We hope the conversations that take place on MyTechLogy.com will be constructive and thought-provoking.
  • To ensure the quality of the discussion, our moderators may review/edit the comments for clarity and relevance.
  • Comments that are promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
You may also be interested in
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top