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Is Your Ecommerce Website Ready for 2017?

Published on 28 February 17
The year 2017 has brought a lot of advancement in the world of web and it’s actually a great time to review your marketing and business goals. It is important to assess all your marketing tools including your ecommerce website.
With the crucial Google updates and latest trends in website design, in comparison to the competitors your ecommerce website might be behind the times or may not be up to date according to search engine.
Following are some questions which might help you to assess that whether your site is ready for 2017 or not:
  • Is it Mobile Responsive?
With the increase in the usage of smartphones and tablets, a mobile-friendly site is no longer an optional thing. In the year 2017, search engine giant is moving towards indexing mobile websites, which means ranking of the site will be based on portable device instead of desktop version. Therefore, it is essential to develop a site that is responsive and user-friendly at the same time.
  • Is there an SSL certificate Installed?
With digitization, there comes a security and data theft threats. Whenever a visitor visits a site the web browser will send up a warning called unsecure site. The data on such sites are not secured and the information shared will not be confidential. Therefore it is important to have an SSL Certificate on the site. This certificate is considered as the spinal cord of web security. Driving traffic to the sites which lack SSL Certificate is meaningless because the visitors on such sites are not secure and safe.
  • Are You Using Video Content On The Site?
We know that Content is King but in the year 2017 Video Content is king. A video content helps to engage the right target audience and create an emotional connection with the brand. Therefore, it is important to use a short explainer or animated video on the site as it helps to increase traffic and convert them into your customers.
  • Does Your Web Page Load Quickly?
Loading a web page quickly has always been important for an ecommerce website. But, for now as users have moved to mobile devices web page speed has been more critical. Web page speed plays an important role in search engine ranking. Therefore it is essential to check whether your website has a slow loading time and take up the measures to improve the speed of the site. A regular maintenance and checkup should be conducted for smooth operations of an ecommerce website.
Logo Design provides services from logo design, website design and development and SEO. Our team provides end-to-end solutions from scratch to complete customized solutions to clients across the globe. Need to develop an ecommerce website for your brand? Look no further as Logo Design creates responsive ecommerce website for all the clients.
This blog is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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