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Google Search Console as a Powerful SEO Tool

Published on 13 March 17
Is your SEO game going strong? Have you taken the necessary precautions to get the results that you expect from your SEO campaigns? If you own a website and you intend to make it function to the best of your interests you’ve got to know about the ‘Google Search Console’ formerly known as Google Webmaster Tools. The importance of online presence for any company and the crucial point of being ranked high in Google’s search engine have put many digital marketers, SEO experts and webmasters on the quest of finding tried and tested ways of reaching out to the target audience. The digital marketing world has a great many tools to offer but not every tool can guarantee the same level of results while others demand monetary compensation. The Google Search Console is both free of cost and a powerful SEO tool that is sure to drive web traffic.
What is the Google Console?

Renaming the Google Webmaster Tools to the Google Console gives it a more comprehensive name understood by the general public. To elaborate upon it, it is a totally free software presented to business owners by Google that helps you take a holistic view of your website from a third-party perspective. SEO projects can be conveniently strengthened by this tool with the added advantage of being compatible with apps as well and being of great help during the app product lifecycle to app developers.

Giving you the privilege to view your website from the perspective of the search engine that has the discretion to rate it as per their standards can help you fix the loopholes. The Google Search Console also helps you stay connected to Google as it sends alerts through this software. Getting hands-on feedback can help you manage any website blocks or bugs that are coming in the way of your Website ranking. So basically this tool can help SEO experts optimize their website ranking and drive web traffic by converting visitors to customers.
How can it help you?

The Google Search Console is your window into your own website that you were unable to view previously as a website owner. It helps you to calculate your bounce rate (the higher, the more negative for your website) and also brings re-directing and 404 errors on the forefront. Any malware of potentially destructive software will also come under the surveillance of the Search Console. Backlinks that are not only useless but create a negative impression of your websites or are unnatural are also categorically identified to help eliminate them from your website. In All it will help you get a true estimate of how Google views your website and ranks it accordingly.

Guess what? Besides keeping you well-informed about the drawbacks in your website it also equips you with the right solution to tracking down and fixing the broken links in your website. It can help you devise out-of-the-box ideas for driving web traffic by playing around with the elements of your website that may be hindering your ranking. Furthermore, it can even help identify any deliberate instances of negative SEO against your website through spammy backlinks. Any threat of cybercrime can also be taken care of as it helps identify signs of hacking from international forums.
Why Google Console?

This highly recommended software named the ‘Google Console’ is like steel coring your SEO strategy. The world of SEO favors those who have the relevant knowledge and have thought about every strategy that will help boost their website’s rankings as well as being extremely cautious of the negative SEO tactics that may undermine and sabotage your SEO efforts.

Giving you an edge over your competitors who may make falsifying attempts to show up your website on random forums, giving you the chance of restructuring your entire website hosting and coding strategy, something quite complicated and on a whole new level. Empowering you with the ability to fix broken links and debugging it can help your website climb the ladder to Google’s high ranked websites. Make the most of what Google has to offer without incurring any cost to rank your website higher in the search engine.
This blog is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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