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A Bouquet of SEO Techniques to Boost your Website Ranking

Published on 04 April 17

If you are in any way dealing with web designing or digital advertising, then you should be well aware of the importance of SEO techniques. The basic need of these techniques is to improve the interaction of your website with both the search engines as well as your customers. You can use the best practices of SEO techniques to allow the crawlers (a kind of programs used by search engines to gather information about a website’s content) to index your website in its server for future reference.

The prospect of search engine optimization in India is very bright due to various reasons. These include a big market, highly trained manpower that are conversant in English language and penetration of Internet making business join the Internet revolution in hordes to sell their products. Search engine optimization is all about making small changes in the website whose cascading effect not only improves the user experience but also gets your website a higher ranking in any organically produced list as a result of any query typed by an individual in the search engine.

There are several ways in which you can help your website to get a better ranking and we will discuss how you should go about it and what techniques you should use to get success. If you want to make it big in your job of search engine optimization in India, then you should apply the following steps in your design process to get success for your clients.

1). Content can make or break the reputation of a website: It is absolutely true, even if you have spent quite a sum of money to make the website attractive but did not focus on the content, then be sure to face disappointment. Because a viewer may come to your website due to its attractive layout, but once he does not find anything interesting, he will not only go to your rival’s website but may also badmouth your website on the social media leading to the loss of a potential customer for you. The search engine also gives a lot of weightage to quality articles that are at least more than 800 words in length. If possible then also post some video posts with your articles to make them even more entertaining.

2). Keywords and its importance: keywords are the bread and butter of any company engaged in search engine optimization in India. You can get the most popular keywords with little competition with the help of a several paid services or the popular Google AdWords that is absolutely free. You should use the keywords sparingly in your articles and also in the titles of the contents. Whenever a query is made regarding that keyword than the search engine list all the websites from its registry that have that particular keyword in it. While using keywords, make sure that don’t overuse it and whenever you use it, it should appear naturally and not look like you have lumped it there.

3). Navigation in your web pages should be perfect: A good navigable website gets greater weightage than one that is not easily navigable. Good navigation means that a visitor to the site can quickly find out the content he is looking for. This creates a positive impact of your website in the minds of the visitor resulting in repeat visits. If your website is easily navigable and all the pages can be accessed, then the crawlers of the search engine algorithms can go through the entire content quickly to find out what your website is all about.

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This blog is listed under Development & Implementations and E-Commerce Community

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