on 18 April 18
To achieve success in an online business, it is imperative to effectively communicate with your clients. Email is the best, most effective, and easiest way to get connected with your customer base. More and more businesses are opting for the services of an email service provider or ESP that can meet their communication needs in the most proficient manner. It is a platform to manage and segment businesses’ contact lists, create their email templates, and deliver and keep a track of their campaigns.
An ESP helps businesses to assess the effectiveness of their email campaigns. In simple terms, it enables businesses to know how engaged their customers are with an email and whether it is resulting in traffic to their websites. As we all know, every business is different and so its needs and budget, an ideal email hosting company helps them by customizing their services as per their budget. So, what else to expect from an ESP.
Personalized Messages: A quality ESP enables its clients to send highly targeted, personalized emails to their subscribers. It lets them add personalized elements such as the personal and geographical information of the subscribers. The ESP gives its clients the capability to create segmented lists and target customers and send them details and deals in addition to other content that is relevant to them.
Email Reporting: A business sends emails to boost its customer relationship and promote or sell its products. How would it know if it is doing it the correct way? An email service provider helps businesses in tracking and measuring their email campaigns to get information such as the number of subscribers and unsubscribes. It gives businesses information on what they need to upgrade or change to please their customers.
Deliverability Protection: There are several rules that businesses need to follow while sending emails to their subscribers. ESPs know all of them and stay updated with any changes. They help in addressing spam complaints and other delivery problems. Additionally, ESPs implement strict guidelines while sending emails and maintaining their email lists as well as compliance threshold levels for complaints, opt outs, and bounces. In this way, businesses get to know about potential and stale customers.
More Ways To Integrate With Customers: Apart from emails, social and web channels are also important tools to communicate with the customers. More and more individuals are joining social media sites. An ideal ESP has social sharing and social posting capabilities to enable businesses to interact with their customers on social media platforms to boost relationship with their customers and attract new customers.
Customer Service: When you opt for the services of an email service provider, any problem with your email tool will be handled and resolved quickly.
A great ESP will ensure to meet all your expectations. If you are looking for all these features at one place, don’t think much just visit DialWebHosting. It is a renowned web hosting company that offers dedicated hosting, shared hosting, VPS hosting, and MS email hosting services in India at several attractive prices.