Social BI and Visual Analytics Go Hand-in-Hand

Social BI is BIG in business intelligence! As self-serve BI tools grow in popularity and ease-of-use, the natural progression for BI is toward socialization. Business users understand social networking and social media paradigms and they embrace the idea of social business intelligence. The result is increased productivity, the emergence of data popularity, and creative business users who become leaders in sharing, analytics and report formats.

As power users, and data analysis, become ‘popular’, the enterprise will see improved user adoption of BI tools and begin to understand the types of data that users value, and how to present, data to improve leverage, and increase confidence in decisions. To encourage social BI, you must give users intuitive visual analytics and smart visualization tools to help them easily see, analyze and share data. Sophisticated, easy-to-use visual analytics is the foundation for social BI and data democratization!

The Smarten approach to Advanced Analytics is the next step on a journey that began with the ElegantJ BI comprehensive BI solution and the mobile business intelligence vision and execution. Smarten provides solid support for data democratization and the transformation of business users to Citizen Data Scientists.