Search Engine Optimization is the process of improving the position that your site appears at in the organic search results returned by the search engine like Google. It helps websites achieve better ranking in the search engine when people search keywords related to their products and services. In easy term, the sites that appear higher up in the results will be certainly able to generate more traffic to their pages. And eventually generating more potential business for their site.
The Challenge of SEO:
The biggest issue with SEO is that it is ever-changing. That’s why when you learn how to use SEO properly, it can last long as there is something new thing which is ready to surprise you. In this field, some practices are proving effective whereas others are harmful in the long run. Most of the time the issues do not fully come to light until organic search traffic starts to fall off and ranking is effected because of this reason.
Marketers spend a lot of time clarifying Search Engine Optimization from the complexity and rules to all the new updates and algorithms. As the technology continue to advance, your past knowledge of the SEO surely not proves helpful for you. This has made it difficult for the average business owners to keep up with the latest updates. SEO is till date one of most trustable online marketing methods that bring the best ROI. However, the problem with that most digital marketer follow it the wrong way and because of their SEO mistakes, they not able to achieve the desired results.
Therefore, Here, I have narrated some most common SEO Mistakes you need to remember.
1. Using the Wrong Keywords:
The biggest mistake in SEO for selecting keywords is by neglecting the preference of search engines. An infarct is important to understand what words your potential customers will search in Google for your product. Moreover, if you are using primary keyword in the page URL, the page title, main heading, and first paragraph? If yes, then you are certainly using keywords in a way that search engines are indexing your page.
For that, you should build a list of relevant keywords and keyword phrases that might use in the search. It is also essential to us this list of keywords as organically in your website’s content. Using tools like Google AdWords Keyword Planner, Google Trends Moz Keyword Explorer can help immensely to utilize the trending and adequate keywords.
2. Not Focusing on Relevant Content:
There’s nothing worse than having poor content on its website. If you’re just posting irreverent content which is full of keywords, you're harming your prospect of getting good rank in the search engine. Consumers prefer websites having relevant content that can be found easily.
Remember, All the search engines well versed to these black hat methods these days. Few examples of black hat SEO are buying referral links, stuffing keywords in the content on your web pages, using duplicate content from another website.
3. Plagiarizing Content:
Copying somebody’s hard work is surely not acceptable on the Internet world. Moreover, stealing from a competitor’s website is not only illegal, but you face the warning by the DMCA. For that, you should run your content using a plagiarism checker like CopyScape before you place any it on your website. Google wants your website to be original and unique.
4. Not Focusing on Website Speed Optimization:
We rarely think of it SEO regarding website speed optimization. We focus on keywords, keyword density, meta information, etc. For example, your website takes 10 seconds to load, and your competitor’s website takes 3 seconds to load, consider that other factors remain the same Google will rank your competitor’s website above yours in the SERPs. There are several ways for improving how quickly your website loads.
5. Ignoring Site Analytics:
The only way to know that SEO optimization and content efforts are to track their progress. If you’re not constantly tracking, you will have no idea on what is performing well, what is under-performing and what the general traffic patterns are. It is imperial for you to measure and get an overview of your website’s performance. When you look at the analytics data regularly, you should find out the ways to enhance the customer experience and increase conversions.
6. Not Focusing on Localized SEO:
If you own a real estate firm in New York, then it doesn’t matter if you’re the first search result for a man in California who searches cheap real estate properties. If you own a local business, you need localized SEO, period. Businesses should need to make sure that their Name, Address, Phone Number are correct. And relevant to real estate industry as well as top search engines like Google and Bing.
7. Understanding of Backlink Process:
One common mistake in the search engine world is to obsess over the obtaining of backlinks. It is vital to acquire backlinks naturally. Though every site needs mention from the credible website, it’s always earn it organically. However, this does not mean that website should not concentrate on acquiring backlinks. The general thumb rule is to earn their mentions by creating highly entertaining campaigns that create great engagement with consumers.
Therefore, you should always try to implement the best practice in SEO. For that, you can hire seo experts which helps you to enhance the visibility of your brand.