As there is a constant advancement in the technology, the customers’ demands have increased too. In order to deliver rich mobile app user experience, it is must that everything from onboarding to check out work exceptionally.
However, usability plays a very big role in experiences and it is an important part of the user experience. In case, if you overlook anything like navigation on a mobile app, it can impact the UX negatively. If your application is useful for users; however, it requires huge time and efforts, users won’t bother learning how to make use of it.
Let’s Know What is Mobile App Usability?
A lot of people are not sure about user experience design with usability and vice versa. In simple words, mobile app usability is the ease of accessing or efforts that it takes from users to accomplish their goal.
You ensure that it must be easy for users to become familiar with the UI. Moreover, you can make your app error-free and if it doesn’t work, to begin with, the rest of your UX elements are not going to matter.
Do you know that various people, often overlook some of the most common problems in mobile app usability? Yes, you read it right most common problems. Obviously, you want to know these common mobile app usability problems that you are probably overlooking.
Here are the some of the unobserved mobile app usability issues:
Do Not Considering Onboarding Process Seriously
Do you want your new customers to stick around? Then, it is important for you that your app users can easily discover what is the most interesting and unique about your application during their first few visits.
Compelling them to return within the first few weeks can make some impact otherwise, you are likely going to lose them forever. However, there are lots of other things as well that are competing for the attention.
As per the recent studies, you can lose approximately 80 to 90% of your users if you are not listed as a top app in the App store. One of the excellent ways to engage people is a single onboarding-focused push notification sent to new customers, whereas in their first week with the application, it came to know that this type of alert boosted retention by 71% in two months.
Overlooking Information Flow and Navigation
With the right flow of information and navigation that allows visitors to get involved with an app, you can easily deliver a great user experience to your visitors. While discovering your application, users should easily understand how to get around easily so that they can do what is expected like make a purchase, play a game or something else.
App development companies are developing wonderful features, but often they overlook how they all fit together in an organized way. Rather than investing time in figuring out the right structure, they prefer to add lots of links and buttons that are not required and don’t make sense from the users’ viewpoint. Such situations will leave users to remember how they can get to a right place within the application. In case, if they find it difficult, they leave and never come back.
Do Not Streamline the Checkout Process
Do you know that checking out on mobile is a quite daunting task? You need to type your address, email address and confirm that you have chosen a right product and all. Doing all these things in small screen is not easy, so you need to simplify and streamline it as much as possible.
You can do is ditch choices or you can install Facebook logins that will ease the entire process. One of the most valued approaches is to make it seamless to develop an account, allowing people to easily access products, their cart and finish the shopping seamlessly.
Asking to Follow Too Many Steps
Who likes to type a lot on their phone? I think no one, right? So, you should not ask people for their address unless you surely want it. If your users can log-in with their Facebook, Google or any other account, you don’t ask them to type an email address.
You should not ask your customers to take out their credit card if you can deliver a one-click payment solution. What you can do is ask for limited things and fewer the steps, pages and buttons.
You should remember it that the more steps you will ask your users to perform, the more difficulty they are going to face. The lower steps you have, the closer they will get to finish the line.
Do Not Supporting Landscape
Have you ever considered landscape orientation support? It is believed that a good and rich mobile app designed for both portrait and landscape mode to accommodate for excellent usability and UX.
It is must that every single mobile application delivers UI/UX for these two modes to be successful. You can give a thought to it that if screens in the application look better if designed into the landscape. It is one of the simplest and biggest issues that is often overlooked.
These are the five most common mobile app usability issues that you might overlook, so you can consider these issues and try to fix them as soon as possible otherwise you can lose your lots of customers and visitors.
However, you can also opt for the customization of your mobile application to make it better for your visitors and potential customers. Make sure you consult any veteran and specialised mobile app development company for customizing your mobile app.
Jyoti
