Search engines give us the opportunity to capture the attention of potential users to buy on our website, many websites today have serious problems in capturing new customers from the Internet, and some companies do not even come reflected in the top of the searchers, thus losing a large part of users looking for your services and products online.
How to improve our web presence ahead of the search engines?
Projects designed to last a long time on the Internet begins by creating an online strategy that will promote that site and give popularity from different media. The best technique that we use is the SEO and optimization from within and outside of a website, seo word is represented by Search Engine Optimization, this technique is based on grouping many key factors, since the creation of reaching relevant content links from sites with related to the same category, note that it will be necessary first of all to create, study and design a strategic plan for that market (Study your competition, His popularity, -¿What products I want to sell? Etc...
-¿What are the expected results?
Steps to create a website with a view to the search engines?
â¢ Choosing the right keywords
â¢ Titles, descriptions , meta tags , H1 , H2 ...
â¢ Forging an optimal hierarchy in their urls (Friendly URL)
â¢ Usability ( To convey to the user information searching and quickly ) fundamental Technical retaining customers
Once your site is of vital importance to the search engines send all new content information created on your website, so that search engines like Google index your content ( eye ) this is not SEO, not nearly be SEO but are the key principles in creating a project in undertaking this technique.
â¢ After being indexed your site will begin the process to make popular your business or web site from the Internet and through its website.
How to improve the popularity of my website?
â¢ Use social media (Articles in popular social networks and share information quality to capture the attention of the user looking for)
â¢ Promote your services in forums , blogs and directories give strength and credibility to your website
â¢ Interact with companies in the same category and form a group from Twitter or Facebook will be great for maximizing your niche
â¢ Create videos with your products and services to visually represent your company (Highly recommended)
Among other things ...
In short (The principles of a project has to be built to last in time and this is only achieved by developing a strategy and market research before designing a website).