on 02 October 18
When approaching towards advertising a particular product or service or for promoting a brand most marketers rely on explainer videos. However, there are many ways to create one; motion graphics, 3D videos and the most compelling and easy to grasp whiteboard animation.
What is Whiteboard Animation?
Originally, a whiteboard animation is the video in which the artist draws the entire script using hand-drawn objects and characters but now digital software and techniques have transformed it completely adding captivating 2D and 3D models in it too.
Why To Choose Whiteboard Animation?
A whiteboard animation instantly transmits the entire idea of the product within a viewer's mind. The voiceover along with the slow moving objects helps viewers to know exactly what you want them to know. The educational approach allows the artist to educate its audiences and make the grasp he information easily and effectively.
Tips to Create Best Whiteboard Animation
Write an Enticing Script
A script is the backbone of an explainer video. It should be useful and interactive. Remember that the duration should be only ninety seconds in which the appropriate word limit is around 250. You have to summarize the entire concept in this limit. You have to add key elements and phrase in your content that can instantly grab the attention and help readers learn effectively.
Create Powerful Image
Whiteboard animation is mostly created using black color. The entire idea is projected through a simple design layout. However, if you want to put an emphasis over a particular point you can go for adding a color in to too. It all depends upon dynamic illustrations and imagery to involve your viewers.
Adding animated characters can help elevate the level of interest of your audiences. You can create a buyer persona and guide your viewer through a slow and steady movement of your character.
Keep the Flow
The pectoral movement of hand-drawn characters and object on a simple white surface could be boring or intriguing if it begins to lack a proper flow. Therefore, to make your video compelling you should focus on keeping a flow in t. It should move and continue on a story-line and directs the attention according to a particular flow coordinating the voice over. You can try drawing and erasing technique for infusing the information. Making leading lines and compelling patterns can help you out too.
A whiteboard animation is a simplest and convenient form of educating your audience and making them able to trust on your services. It holds the attention from a=start to end but it all depends upon the selection of right plot. Many companies offer cheap whiteboard videos created by experts. Moreover, you can try some innovative experiments too within your videos. Try making a stop motion whiteboard animation; it can be quite interesting too. Let your characters dance in front of your viewers, amusing them and entertaining them while filling them up with the information.