Factors Influencing Your SEO Score

SEO for ecommerce websites is becoming more and more essential in order to successfully reach out to potential customers online. However, many people are wondering exactly what it is that search engines like Google use to determine the ranking of websites on their results. Although the specifics seem to change and evolve over time, there are a few basic things that the search engine rankings are focusing on.

One of the factors that is the most important is how you use your keywords. Not only do the keywords need to be relevant to the product or service you offer, but they need to be seen throughout your website, on static pages as well as blog pages. However, you have to be careful not to put them in too often. If the content doesn’t flow, you can get penalized for oversaturation of your keywords, causing your web page to end up further down in the search results.

Another think that determines your SEO ranking for ecommerce websites is the way your site is set up. You want to make sure that the website is engaging to readers, making them want to return. You also want the setup to be user-friendly, allowing easy navigation so that they can look through all aspects of your website. It can also be helpful to create inbound links, or links in some content to lead to other pages on your website. There need to be a few of these throughout your content, and they need to be good links with quality anchor text.

The structure of your website as well as your inbound links can help determine the next thing that is used to rank your website, which is the amount of time people spend on your site on average. If people are staying to read your content instead of quickly clicking out to go look for a new page, it can have a positive impact on your search engine score because it means that the user was satisfied with your webpage showing up as a result of their search.

The algorithm that determines how well a website scores in these categories and how their overall score affects their ranking seems to change often, so it is important to always keep current on how to remain on top and keep your content fresh so that you do not seem outdated. Hiring a company to help with your SEO for ecommerce needs may be able to help you find the right strategies for you.