It was found out that some common marketing uses for social media consisted of campaign tracking, brand analysis, competitive analysis and customer as the top uses. All great benefits of a solid social media marketing analysis that your small business should take advantage of. Your social media strategy should first take note of some of your goals and objectives. Establishing your goals and objectives with digital marketing strategies will allow you to stay on task and gives you a measurement of your success. You should go over your goals quarterly and see if you’re on the right track to achieving these goals and figure out what more you need to do in order to reach your goal. Create a central document where you keep these social media marketing goals and objectives so all your team members can review. One paid tool you can use to build customized analytic reports, manage social media campaigns, and track your ROI as well as many more useful aspects. If you don’t have the funds for a paid program you could create excel documents and word documents to contain this data. Spend a lot of time analyzing your data, but don’t spend too much. Focus on your determined key performance indicators.