on 13 December 18
Would you want your newly started business to prosper? Do you know what impact a user-friendly website can have on your business? Well, if you want to increase the sales of the existing business, this article will be helpful to you. It will help you know what the qualities of a user-friendly website are.
As a business owner, you should not make a mistake of overlooking usability. Usability is vital to the success of every website and should not be neglected. According to statistics, about 39% of individuals will stop accessing a website if the content or the images are either taking too long to load or not loading at all.
Good usability will not only enhance the general performance of your business, but it can also boost the revenue or the sales of your business. Besides providing a flawless user experience for visitors, successful websites also look good in terms of appearance.
Characteristics of User-Friendly Websites
1) Mobile Compatibility
According to Pew Research Center, the usage of mobile devices such as a smartphone is growing rapidly. In the year 2015, about 68 percent of American adults owned a smartphone. In the year 2011, the number was at 35 percent. From this information, it’s pretty clear that many people use mobile devices to access the internet.
This is one of the reasons why crafting a mobile-optimized website has actually become a necessity. After designing your website, try to find out how it appears on a mobile device. You can do this with the help of Google mobile site tester. If you are not able to access it with the help of a mobile device, use web-based mobile website builders to craft a mobile version of the site.
2) Excellent accessibility
A user-friendly website must be accessible to every person including the disabled, elderly, as well as the blind. In most cases, these users normally use screen-readers when accessing the internet. A document called 508 website accessibility guidelines, has clearly outlined simple website design techniques. Follow these guidelines when creating a website to make it available to more people.
3) Fast load times
Any person including you will not feel comfortable engaging with a website that takes too long to load. You will definitely prefer engaging with one that has fast loading times to one that takes too long to load. If you really want to increase the traffic on your site, ensure it loads within four to six seconds.
Would you want to test the speed of your website? Do you know which tools to use? Well, Pingdom is one of the tools you can use to test the speed of your website. This tool can also help you learn how to improve the speed of your site.
4) Properly planned information architecture
How images or content are organized on your site is important for good usability. Nowadays, the manner in which information has been presented on a site has become really important as websites provide a huge variety of resources and information to enthrall their target market.Arrange your site in categories and present your content in a way that it is accessible.
If you are a type of business person who relies on a website for customer interactions as well as for sales, optimizing your site for mobile devices is essential. This will not only help you meet the needs of your customers, but it will also help you provide them with a user-friendly interface. This will also help improve the general performance of your business.