Small businesses invest the same amount of time to achieve goals and successes similar to greater counterparts. But, what separates them from the big names is the limited resources they can rely on. This is especially true when we talk of online marketing. SEO is a necessity to increase both traffic and sales. A small business may or may not have the resources to hire an SEO company in Gurgaon or Faridabad. It augments a necessity towards knowing SEO strategies for small businesses and here, we discuss a few of the important ones before you tread down the entrepreneurial path.
Understand SEO optimization – Search engine optimization or SEO may seem like technical jargon to you. But more you adopt SEO techniques, the faster you will realize the importance of optimization. Your home page needs to feature main keywords, especially in titles. A simple, clear URL architecture eases information both for the search engine and customer. Know the difference between dofollow and nofollow links. Get the help of an experienced SEO company in Faridabad, to help with the jargon and technicalities.
Name of the business – Choose a name that readers will find easy to remember. For example, a caterer can choose names such as Tingle the Tongue. The name, though perfect for business, could also come across as a storybook for toddlers. But, this name is definitely not likely to show up on search engine results when your customer is looking for ‘spicy Chinese food’. Combine your creative skills with the practicality of the SERP to choose a name.
Know your keywords and competition – It is obvious from the above strategy, researching on your keywords and your competition is a necessity. Spend some amount on SEO services in Faridabad or Gurgaon, if you are not able to do the legwork. This will pay you in the long run, because you need keywords to rank. Additionally, analyze your competition and get a clear idea of customer demands, and how you can place yourself differently from them.
Pay attention to content – Don’t let your content be saddled with the weight of keywords and SEO. Google disapproves keyword stuffing, and so will your customers. A SERP may index your website page as per the keyword. Don’t expect your customer to like, recommend or use a page where the content is just keywords strung together. Write informative content that leads to customer engagement.
Learn the search basics – As a small business you will be catering to a local market. Focus on local and hyper-local SEO strategies. Get your business listed on business pages of Google, Facebook, Yahoo, Bing. Get the NAP right – Name, Address and Phone – there should be no spelling errors or differences in the information. For example, saying 3rd Floor in one address and 2nd floor in another is not acceptable. Get your customers to write reviews on these links. Reply to all reviews, especially the negative ones to show care and help resolve issues.
Link Building is important – In 2018, there are many naysayers to link building. However, it remains integral to the success of an SEO campaign. Any good SEO company in Gurgaon or Faridabad can tell you the importance of quality link building. Link building is important to build organic traffic and increase the chances of relevant customers reaching your website.
Leverage social media – Social media is a tool you should use to increase your reach. Depending upon your brand value, spread the word. Create interactive posts and share. Tell stories via Snapchat, Instagram, Google. Remember to partner with influencers who reflect the values and goals your business stands for. Or better still, though you are a small business, aim to become a thought leader in your niche.
In conclusion, SEO is ongoing and dynamic. Test, analyze and update your content, images and any other information or campaigns regularly. Keywords have to be replaced as per demands. Keep yourself in updated with the changes in the industry. If you are overburdened, don’t hesitate to hire the services of an SEO company in Gurgaon or Faridabad.