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Building a SaaS product? Avoid these 6 common mistakes at all costs

Published on 19 April 18
SaaS Web Application Development can be risky if you are completely clueless of the process. As the next to be founder of a business running as SaaS, it is very likely that it is the first time you are jumping into the SaaS world. However, it is not always fateful that you would fail, there are certain ways by which you can totally minimize the risk running in building a SaaS product. Thus, here we are mentioning common mistakes that needed to be avoided at all cost while building a SaaS product.
Building a SaaS product? Avoid these 6 common mistakes at all costs - Image 1

Confusing Cloud Environment with SaaS Delivery Model:

The most common mistake that most of us do is not understanding the difference between cloud and SaaS. Now what is the whole fuss about, lets try to understand: there are two type SaaS products, one which is Cloud-based, and another location based. Thus, cloud is an umbrella service of which SaaS is a part, and thus SaaS are services provided over cloud environment and thus, cannot be competed with the work and functionalities of something as gigantic as Cloud.

Undervaluing your SaaS product

What should be your investment in your product? Well before you make any estimations let me tell you a fact, 70% of the SaaS companies end up undervaluing their products and services and get into a major pitfall.

What’s the hack? It is simple, look at your competition, analyze closely your competition and their prices. However, it is not the end but only a start. Also, if you are at the start of your journey it is wise that you provide your valuable services at a lower price than your competition but still maintaining your other business essential costs. With this you will be able to cut through the competition right from the middle and be able to establish yourself.

Failing to Pivot

Surviving in competition and amongst established and experienced leaders may be hard but you can always learn a lot from their successful journey. One such this is ‘Pivot to Survive’, given the SaaS market being heavily dynamic it is very important for you come up with survival strategies one is pivoting to survive which is adapting to other markets to utilize their platform and survive severe market changes.

As a SaaS Development Company, we have witnessed a lot of our clients moving upstream to survive competition and to tap and explore new market. Also, Pivoting is highly independent of the funding and profits you have earned from your current market, it is always good to be open to explore new markets as you never know what it holds for you in future.

Customer Services

In the whole SaaS web Application development process what most us forget or ignore is the Customer Services. According to the trends 2018, customer service and user experience will be the driving force for any given business for succeeding. Thus, before you jump right to SaaS Development services, as an experienced SaaS product development company we recommend you that you closely understand your customer behavior before while creating and establishing your Software as a Service product.

Don’t afloat with emotions

As you will grow and proceed step by step into the SaaS web Application Development process you will realize more and more that it is all about being practical rather then being over passionate about the whole process. With each step forward, you should learn to be conscious about offering your services and the audience and usership you want to target, reflecting in the features you render in your SaaS product. Thus, understand your product potential and use strategies to market your product properly to the right people.

Never lose sight from your competition

In most of the cases it is wise that you learn from your competitions mistakes and their success both, always try to deduce what strategies they are following to tap a certain group of market, what technologies they are adapting to, how they are coping up with trends and harsh market economy etc. With all this you will be able to utilize their SEO strategies, also you would be able to adapt various strategies to create a brand awareness with which you may get upper hand and if not, at least you won’t at all cost lag.

On an End Note

On summarizing our discussion, it is safe enough to say that there are number of things that as a SaaS business founder you need to learn and adapt. Technology can only be your help, you yourself must come up with strategies and tactics to survive the harsh competition.

Start by understanding your product, analyzing your competitionand then grow more into the same while not being rigid rather being flexible to adopt new market changes. As a leading SaaS Development Company, we have seen businesses come and go and stay and lead todays market. On closely analyzing their strategies, they downfalls, their re-emergence we can say these 6 above mentioned points will be only the beginning and will help you place yourself in the market. Apart from these 6 common mistakes which hold back the startups you will find yourself working in more harsh situations and at then will start a new competition.
This blog is listed under Development & Implementations Community

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