Social media has become the most important part of any SEO campaign. You canât achieve a high rank in the search engines without the help of social media signals. Search engines index content from social media platforms faster than they index it from any other types of website. Your presence in social media, as well as your popularity in various social media platforms, matters. Social signals will affect your search engine rankings significantly. Here are 5 tips to get you enjoying the power of social media to boost your websites rank:
1. Spread Your Content On Social Media
The content that receives high popularity on social media platforms will get indexed faster and it will rank well in the search engine result pages. Why? Thatâs because the social media popularity gives the content more value to the search engines, and search engines consider such content as worthy to be ranked well in their result pages. Remember that viral content beats regular content, no matter how popular your competitorâs website. Your viral content will reign supreme in the search engine result pages because great content that deserves everyoneâs attention.
2. Make A Buzz In Social Media
The best way to promote your website quickly is to make a buzz in social media. Social media buzz has been used by various companies and big businesses around the world to promote their products and brands. Donât underestimate the power of social media, it is the best viral marketing tool on the internet today. Moreover, you can do it easily, for free, or for very little investment. One way to create buzz on social networks and get people sharing your content is through prize drawers and competitions, Prize Drawer is a new site set up to help you promote and pick winners for your competitions on Facebook and Twitter.
3. Integrate Your Website With Various Social Platforms
Connect your website with the various popular social media platforms out there. This will give you greater advantage since your website will have bigger social value in the search engines. For instance, you can add Google+ authorship markup into your website and guest blog posts, this will enable you to show your little profile picture in each of the search engine listings for your website and content you publish. It will give your content more visibility and attract more clicks. You can also add social media widgets in your website to encourage people to follow you on Facebook, Twitter, Pinterest and so on.
4. Build A Strong Presence In Social Media
Build an authoritative presence in social media so that search engines will consider you as an authority in your niche. Doing this means you will be able to attract search engine spiders more quickly. Your website will get indexed more often and become more visible in the search results.
5. Keep Up Your Activity Within Social Media Platforms
Remember that it is important to keep your social media accounts active with regular updates, Why? Because you donât want your audience to consider your account inactive and start leaving you altogether. Itâs the same with the search engines. If you are not actively updating your content on social media platforms, you will be considered inactive and you will gradually lose your rank in the search engine results. So, keep building more followers on the various social media platforms every day.
Those are 5 tips for enjoying the power of social media to boost your website rank. Many people still neglect the importance of social media in their SEO campaign, but itâs becoming more important since big search engines like Google have their own social media platform and Bing has a deal with Facebook.
Guest post supplied by Mark Stubbles, follow Mark on G+.