Search engine optimization makes it easier for people to find your business. Through SEO, your business will appear in the first ten items in the search results.
Ages ago, only 4.8 percent of people went as far as the second. By page three, the number of people who visit your website is down to 1.1 percent.
Of course, your website rank also matters. Getting first place in search rankings will earn you about 32.5 percent of the traffic while the runner-up gets only 17.6 percent.
According to Magicdust, SEO should be regarded as a long-term plan of action. An e-commerce web design should always integrate SEO, but Pay-Per-Click (PPC) advertising can also be an affordable way that new companies can get more traffic.
So, where do you start?
When it comes to search, Google happens to be the best place to kick off your marketing efforts. As the world’s most popular search engine, it is a goldmine for keywords.
Use Google’s autocomplete tool for more ideas on the best keywords. The related keywords in the search results below the page will also help you find the best keywords to rank for.
This method is not just applicable to Google. It also works for Amazon. Long-tail keywords are particularly sought after because they offer higher conversion rates, and the competition is usually lower compared to generic keywords.
This method of looking for keywords is ideal if you are on a limited budget.
If you can afford to spend more for your SEO campaign, SEMrush is one of the best tools. Services like this will help you find the keywords your competitors rank for, but you don’t. This will help you improve your SEO strategy and widen your market range.
How to Choose the Right Keyword
Even after you have narrowed down the keywords to the ones related to your business, you will still need help in narrowing it down further.
When the search term is too general, it will not be helpful to your business.
Here are some factors to help you find the best keywords for your website.
1. Search volume. If more people are searching for a certain keyword, there will potentially be more traffic to your website. However, take note that keywords with high search volume often have high competition.
You need to find the balance between volume and competition. The Google keyword planner can help you in this process.
2. Competition. Competition is another factor to look into in the keyword planning process. It’s easier to rank for keywords with low competition.
3. Relevance. How relevant is the keyword to your business? This is another factor that will influence your rank.
4. Intention. Target keywords that people will use when they intend to purchase something. It’s useful to rank for related keywords, but it will not be too ideal for your conversion rate.
Website Structure
The organization of your website will also affect the performance of your website.
Your goal is to make it easy for visitors to buy something or find the information they need. This means it will only take them a few clicks to get to the page they want or perform a certain action.
Simon
