According to a recent survey report released by TechValidate Research, more than 48% of businesses today consider their websites as a primary source for retaining and growing their customer numbers. This strong push towards building an online platform for sourcing customers has forced enterprises to look for quick and efficient methods to implement solutions that will help them find customers. Thatâs not necessarily a bad thing. Businesses have traditionally outsourced all peripheral tasks to third party contractors and have only retained processes that are part of their core competence. This philosophy is no different in the online space. If your business is looking at building a seamless online user experience while maintaing a high level of safety and security for your customers, here are a few APIs that will help you set your business up quickly and efficiently.
Content Delivery Network
The first and foremost expectation any customer has with respect to a business website is its uptime. A website that goes down frequently creates a huge dent in the trust and loyalty of the customers. However, the online platform is fickle in that one may expect a huge swarm of traffic to drop in any time of the day. It is hence extremely critical that enterprises ensure that their websites are up and running anytime the customer comes clicking. This may be ensured through content delivery networks like CloudFront. These CDNs cost a few dollars a month depending on the bandwidth consumed and ensure that a cached version of the site is made available to the customer all the time. Deploying a CDN is pretty simple too and all it takes is a couple of API calls from the enterprise website to the CDN service provider.
Anti-Virus For File Scanning
It is pretty common to have a website feature to let customers upload documents or photos online. For instance, if you are in the financial industry, you may require the customers to scan a copy of their photo ID, address proof, etc. In such cases, it is extremely critical to ensure that malicious users do not use this feature to upload virus on to your website. Most popular anti-virus applications like Norton offer API integration to websites. Using this API, your website may scan each file that is uploaded by your customers. This ensures that your website is not infected or hacked by malicious users.
Electronic signatures are especially useful if you require to sign a contract form with your customers. Shipping physical contract documents to an online customer is often cumbersome and breaks the seamlessness of an online experience. In recent times, e-signatures are considered a legally valid form of agreement. Integrating this to your enterprise website is extremely simple and does not take too much time. Popular e-signature providers like Silanis offer API integration features that let businesses get the required documents signed quickly and efficiently. Additionally, such tools come with security features that make them fool-proof and tamper-resistant that helps customers retain brand trust and loyalty.
There are several applications that a business might need to implement on their website to ensure better engagement and user experience. However, a lot of them are solely dependent on the business objectives and priorities. The APIs discussed above render better user experience, security and efficiency that may be useful to most, if not all, enterprise businesses. What other APIs do you think are must-haves for enterprise websites? Tell us in the comments.