The past year 2017 was the year of the Initial Coin Offering (ICO.) Money over $5.6 Million was raised through ICO which also grossed average to above $12.7 Million with over 435 successful ICO projects. And if we talk about 2014, Ethereum pioneered ICO fundraising method falls considerably low of the money raised, i.e., $188.8 billion from over 1,624 traditional IPO (Initial Public Offering) projects in 2017. ICO’s are without a doubt the talk of the town and the one with hundreds of projects scheduled for 2018. And racing with time, more and more companies are realizing the benefits of ICO in the coming years.
However, every ICO isn’t successful, and every ICO project created doesn’t yield the right results. Even the top 10 ICOs were deemed for only 25% rise in the money, and only 48% of the ICOs in India are counted as successful. Hence, not every ICO can succeed but what exactly makes it possible for an ICO to succeed?
Well, the success and the failure of an ICO lies in the marketing. Yes, planning and making a strategy to market your ICO project from day one is crucial. In fact, it is more important than the actual product itself. And as competition and budgets increase in the ICO sphere, so does the minds involved in creation and marketing. If you are an ICO Marketing Company looking for hands-on ICO Marketing services, here is a complete guide to ICO Marketing in 2018.
1. Build killer creatives to go to your spot on the website.
Killer websites and attractive creatives win everyone’s heart. Know and understand that your website in deciding your market and to be a top runner in the market and sell your stuff, you need to use proper design, layout, content, and also need to know the necessity of ease of navigation.
2. Understand the value of PR and Email Marketing.
Being an ICO Marketing Firm, once your website is complete, the next step to go forward with is adopting the right PR methods and learning the concept of Email Marketing. One of the best ways to let your audience know about your ICO a press release. Apart from a press release, you can even get articles published in the leading media outlets.
Apart from thinking of a perfect PR strategy, being an ICO Marketing Firm know the importance of Email Marketing. An Email is your first impression, and if it’s done right, it can open plenty of doors.
3. Understand the relevance and importance of social media marketing.
Social Media Marketing is essential for any business, but when it comes to an ICO Marketing firm, social media management is just a tap away from success. Getting people to trust your brand is of utmost importance and to get the right results, taking advantage of all online channels available to promote ICO’s is the right way.
4. Use PPC.
PPC (Pay Per Click) campaigns are the best way to generate targeted traffic. PPC campaigns when performed correctly are cost effective.
5. Implement SEO.
In an attempt to market ICOs, implementation of SEO proves to be a significant traffic boosting strategy. There are namely two ways to do that; one is on- page SEO, and the other is off- page SEO with organic link building. SEO should always be the foundation for your ICO marketing strategy.
6. Strategize Bounty Programs.
A newbie in the marketing strategies, bounty programs are proving to be the best technique to ICO marketing. Bounty Programs are incentive-based reward programs that are used to attract stakeholders and investors which in turn result fruitful for ICO Marketing firms.
All of the best and most successful ICO marketing firms use the techniques mentioned above. Along with being highly trained with the best practices, they bring inexpensive and fruitful ICO Marketing services that shall yield the best attention.
We are more than a typical web and mobile app development company. We are your business partner who could go extra miles to make you profits with cutting-edge technology solutions. Ask us for ICO Marketing today!