The startup scene has changed quite literally in the past few years. Today, mobile app-based startups are commanding the startup scene. Swiggy, a mobile app for food delivery, recently raised $210Mn from Naspers and entered the Unicorn club. FunNow, an instant booking app, raised $5Mn in series A funding round.
There are several other mobile app-based startups that are not only attracting the investor's eyes owing to the unique offering, but also encouraging funding from them. However, the journey for a mobile app based startup is not easy. There are roadblocks and challenges, which they have to overcome with time.
Here we will discuss the top five challenges that the mobile app startups have to face, when getting their mobile app developed, and how they can overcome it.
1. Fight the crowded App Market
The biggest challenge that any startup planning on developing a mobile app faces is the crowded market. There are already millions of app floating on the app and google play stores and several others that are known to the users. How will you make sure your app is visible to the target market, and gains the traction you set out to achieve?
Fighting the crowd, and making a mark for yourself is the biggest challenge most startups face in the world dominated by mobile apps.
How will you overcome this challenge? Start by connecting with the end users of your product, the ones in your target audience. Learn how your users prefer their apps to be, and what they look for in an app that you are planning to launch. When you develop apps that are in line with the user’s needs, you are likely to get more attention and traction from the market.
2. Designing for Interaction
The most important element of mobile app design is the interaction. How do you want to base your interaction with the users? Most startups with mobile app ideas fail to convert owing to the ineffective interaction. Either they tend to ignore the interaction design altogether or, they do not pay enough attention to the design.
Let’s see what goes wrong when this happens? For one, if the interaction design has not taken into consideration the learning of the user, it might be slightly difficult for the user to move along the app. If the navigation does not follow the golden rules stated out in every rulebook, then the user might need guidance while moving back and forth the screen. If the designer has not taken into consideration the interaction guidelines laid out by the operating system, then they might not be able to design for the particular device.
How can you overcome the difficulty with interaction design?
For one, start by prototyping the screens, and placing the elements on the prototype. This will give you a fair idea of where you should not place the elements. Secondly, adapt your user interface to the guidelines mentioned by Apple and Android. Third make sure you have understood the way users work their way through the app for an effective navigation.
3. Compatibility Across Devices
When you are designing a mobile app for your startup, you do face the one issue of device compatibility. There are different types of devices, varying in size and form factor as well as the OS they operate on. Considering all of this, you will be challenged to devise a formula that will work seamlessly across the devices. There are the operating system limitations, as well as specific guidelines and resolutions that you simply cannot ignore when designing a mobile app.
Here’s how you can overcome this challenge. You will need to first decide which operating system do you want to release the app for. This will depend on the target market and the device they use. Once this is settled, you will need to read through the guidelines, consider the different resolutions, and design a single masterpiece. Once that is done, slice it for the resolutions and form factors, and make sure you test the application well, before launching it to the market.
It is important that you test the app for the different resolutions, form factors and other device considerations so that you can release a bug-free app, and anticipate an increase in the conversions.
4. Building the App for Performance
The most difficult aspect of developing a mobile app is ensuring it performs well and in all circumstances. You don’t want the app to collapse owing to increase in load or, the app to slow down at any point. These are challenges that most mobile apps face, and startups bear the heat under these circumstances. As you are starting out, people will stop using your app and uninstall if your app’s performance is not up to the mark.
That’s precisely why you need to work on performance testing and load testing. Make sure you check if your app drains the battery or not, and how it works under an increase in the load. Make sure the visual effects you have worked so hard on does not slow down your app majorly.
You might want to use vectors and other such graphics wherever possible. Caching is another way of ensuring quick loading of the app. Make sure your app loads within the first 3 seconds.
Finally, you need to invest time and effort in ensuring you have a good app marketing team, ready to give your app the boost on the launch day.
If you overcome these challenges and ensure all the aspects of your mobile app development is planned well, you will not face any difficulties. A well planned and strategized app will gain more traction, and increase your conversion rate effectively.