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Google Major Algorithm Updates

Published on 04 January 14
Each year, Google changes its search algorithm. Many times some changes are minor but some updates affect your whole website and search results. Google updates are helpful to improve your website ranking, traffic, if you are applying quality link building techniques to your website. Now we will discuss about some major updates of Google.
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Google Panda updates: Google panda update launched in February 2011. According to Google panda update, we should add only quality content like unique, fresh and relevant content in your website. Google don’t like poor content, and if you do not follow this update guidelines then Google might be penalize or stop to your website. Google get updates its panda algorithm time to time. Google panda update doesn’t affect only single page rather entire website so you should design your website from a website design company in London and make your website SEO friendly. Google has released 26 version of Google panda update so you have to update yourself and website time to time.

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Google Penguin Update: Google penguin update launched in April 2012. According to penguin updates we should make quality backlinks for website and follow Google webmaster guidelines. After penguin updates many website ranking got down. If you apply black hat SEO techniques like keyword stuffing, Doorways pages, Invisible text on your website pages, then your website will not ranking well. Many website design and development companies in London also apply unethical techniques to website that is not good to ranking purpose. Google has released 5 updates of penguin, some major updates that totally affect to website ranking.

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Google EMD Updates: Google EMD updates launched in September 2012. It is called Exact match domain update. After EMD updates, if your website address contained your website targeted keywords in website domain then your website might be penalize, so we should not use our website targeted keywords in website ranking. Low quality domains are not good for your website.

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Google Hummingbird Update: Google hummingbird is a search algorithm that is used by Google launched in September 2013. It is one of the major updates after caffeine update that improves your search results in both computer and mobile searches. According to this update, if you are searching in Google then firstly Google knowledge graph will analyze to your queries and turn results into more semantic and responsive search results so you should get website design services in London to make your website responsive. Hummingbird update also follows on mobile devices so user can easily find relevant results of complex queries.

This blog is listed under Development & Implementations , Mobility and E-Commerce Community

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