on 11 November 18
The evolution of the Internet opened a whole new door for marketing since companies need to use entertaining and informative text, video, and images to draw in an audience from areas they may never have reached before. It isn't just that you can reach more people now-itâs more than that. The way people expect to engage with your brand has changed.
In the past, it was all about demonstrating the success of your product or service, sometimes using comparison models. But todayâs tech-minded consumers are different, and the fact is that there may be no faster or more effective way to reach your audience than through a viral video.
Don't Make a Blatant Ad
While you can still use commercials effectively, a viral video does not have to be a blatant ad (and usually isnât). Sometimes it is enough to have your product in the background in the video or the video can even lead consumers to search out a product like yours. Most of the time a viral video either focuses on a serious, shocking issue or it is hilarious enough that people can't resist sharing it.
Leverage Your Social Media
When it comes to social media, 'likes' are nowhere near as important as 'shares'. When people share your posts, it tells social media and the search engines that you have some authority. By being the company with the viral video, you can easily reach popularity heights you never dreamt of because the search engines can see where the video originated.
Choose a Topic That Interests People
Believe it or not, your video really doesn't have to have anything to do with your product or service as long as it originates with you. You don't even have to use SEO to generate traffic in this manner-though it wonât hurt when people search for information about it. You can also follow up on the popularity of the video in one or more posts that follow to further capitalize on the videoâs viral spread.
Send a Message
Many companies have found that there is great benefit to sending a message about a hot topic or even creating a hot topic through a viral video. Just consider the Cheerios video that was so popular it got remade to send a whole new message. Whether that was intentional or not, Cheerios certainly got its name out there.
People do want to know that your product works before they even think about buying it. They want to see it with their own eyes or hear it from people who actually used it, but that is not the best method of getting your brand name out there anymore. People want to be entertained.
They want to burst out laughing or be drawn in to some kind of issue they believe in-in essence, instant gratification in the form of quality entertainment.
Think about it from your own perspective. Do you want to see another taste test between Pepsi and Coke, or do you want to see some of the bizarre things you can use Coke for other than to sip on? The entertainment factor grabs the attention and makes you want to share it, which is why a viral video can be one of the most effective ways to develop your brand or at least draw attention to your site, product, or service.
For more tips on media production, check out Evolve Media Productions, a multi-award winning film and video production company.