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How to Effectively Market Websites in Highly-competitive Niches like Financing

Published on 18 February 14

Online marketing has become trickier in the past couple of years. With established companies realizing the potentials of search engine optimization (SEO), pay-per-click advertising (PPC), and social media marketing, engaging more visitors to your site has become more difficult. This trend has become problematic to new and emerging companies that deal with relatively competitive niche, such as finance-oriented firms. As it is, such companies have to double their efforts in order to ace the competition.

The following are some of the salient points to remember when it comes to marketing a finance-oriented website:

1. Content is still king - Quality contents rule the web. If your website, say a mortgage-oriented website, has dozens of well-written, informative, and potentially viral contents, chances are, you will engage more visitors to your site. Also, since Googleâs algorithm favors websites with good quality content, there is a possibility that your website will rank fairly high in the search result pages, attracting more users to visit your site.

2. Take advantage of Facebook - In the past couple of years, Facebook has implemented changes that benefit companies and organizations targeting paid advertisements. If you want your finance-oriented business to rule the world of social media, taking advantage of Facebookâs paid advertisement schemes is an advisable premise. Promoting your Facebook page, post, or photo by paying few to hundred dollars can get you more following, and possibly more clients.

3. Invest on SEO - Some say that SEO is dead as Internet marketing trend has shifted to social media. However, the truth is SEO is not dead - it just reinvented itself. Old school tactics of flooding the web with poor quality contents with links leading to a website is no longer effective; hence, marketers should focus on playing by the book, and that is abiding by good principles of SEO in order to avoid getting penalized by search engine sites. Investing on a good team of SEO is advisable for companies playing in highly-competitive niches like financing and mortgage. In order to rule the niche, having the best SEO experts and analysts will definitely help.

4. Offer tools that other websites donât have - Do not just settle and be contended with quality contents, good link building, and solid social media presence. Since the competition in the finance niche is tight, it is best to outclass others by coming up with unique features on your site. If you are providing mortgage- or loan-related services, you can provide free mortgage or loan calculator that your visitors can use. Such feature entices more visitors because you are providing them the help they need without complicating things. The rule of thumb in Internet marketing is to provide the users what they want in the most convenient and fastest way possible.

Outdoing others in a highly-competitive niche is not an easy task, but it can be done with convenience if your every move is done the right way. Marketing finance-oriented websites can be a daunting task, but it can be accomplished with ease if the people behind it will play it by the book, which means zeroing in every factor that could help reach the desired goals.

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