In the SEO world, 2013 has been a significant year having observed a number of updates including the Penguin, Panda and the Hummingbird algorithm updates. With these updates, Google has taken a step ahead in its fight with spam content and created a ground for white-hat SEO professionals to take a lead. Thus, you can say that SEO professionals are called to make a shift from the use of tactics to some effective strategies. A few suggestions for SEO professionals and business marketers to prepare for digital marketing strategies in 2014 are discussed here.
Focus on Strategies Learnt in 2013
2013 has been a year of elimination of cheat sources playing tricks to gain higher ranks, which is expected to rise in the next year as well. Marketers need to mend their ways and remove all the unnaturally made inbound links to gain a better rank. So, a deep understanding of influential SEO strategies with the help of SEO Company in Bangalore and tactics in 2013 will build a foundation of strategies to be followed in 2014.
Content Marketing Growing Bigger
The need of quality content in the marketing industry will remain significant in the next year also, so Google will support businesses producing robust and valued content for its readers. So, you need to evaluate your position in terms of your content marketing strategy, where an existing strategy needs to be focused specifically for mobile device users. If you donât have any strategy yet, you need to commit to your advertising efforts and create a diversified strategy.
Social Media Gaining Significance
With the rise of social media profiles and their significance in the marketing world, you need to choose a network according to your target audience. From a recent study of successful social media marketers, it has been observed that effective marketing professionals are active on around 7 networks on an average.
Also, investing efforts in Google+ has gained importance, where studies have confirmed the effect role of this social media platform in SEO ranking. You need to focus on the establishment of your contentâs authorship with Google Authorship along with targeting more +1âs for your content as a contribution towards a better ranking.
Mobile SEO on the rise
With the Hummingbird update, Google has shown a little shift towards the importance of mobile SEO, while 2014 is going to be focused entirely on mobile marketing. Thus, the performance of your site on mobile platform will be measured to create a ranking for your site, which will be served as a top priority. So, you must design your site mobile friendly with features to gain a better visibility over the search engine as mobile users are growing significantly.
Long or Short Content
With the rise of the demand of quality content, the need of long articles preferably 1000 or 2000 words has also grown but for mobile users, this length is not suitable. So, you need to decide on whether to use short descriptive content or long informative one depending on the user platform.
Effective Guest Blogging
Guest blogging continues to play the role of an effective tool for getting high traffic and build inbound links. With these tips, you are likely to get ahead with a successful strategy for your online business.